VIDEO RENTAL INDUSTRY

Video Rental Industry

Video Rental Industry

Evolution of Video-Rental Industry

Cook developed his idea for a video superstore by analyzing the trends in the video industry that were occurring at that time. In 1983, 7,000 video-rental stores were in operation; by 1985, there were 19,000; and by 1986, there were over 25,000, of which 13,000 were individually owned. Cook realized that as VCRs became more widespread and the number of film titles available steadily increased, customers would begin to demand a larger and more varied selection of titles from video stores. Moreover, they would demand more convenient store locations and quicker in-store ...