Video Presentation



Video Presentation

Executive Summary

Gym and Fitness create a digital media training product to promote the clients fitness studio and the safe and correct use of its equipment. The gymnasium's equipment ranges from traditional equipment such as bicycles and barbells, to highly sophisticate special purpose machines therefore the fitness studio insists on providing customers with an interactive optical disc to provide assistants and educate. The target audiences are gym members between the ages of 15 to 65, who are either students or members of the public.

Introduction

The concept of providing purpose designed indoor spaces for 'fitness and exercise', is widespread in United States. Perhaps a modern day response to the sedentary lifestyle and time pressures that our technological age has created, such facilities enjoy a strong market that seems to be constantly developing and diversifying. The forms and designs can be extremely varied and are often enhanced with strong branding with the addition of music and plasma screens. However these facilities should not be dismissed as an extension of the fashion and leisure industries. They can provide a valuable way for people of all ages, ethnicities and abilities to introduce physical exercise into their daily lives with the obvious benefits in health, fitness and wellbeing (Cureton, 1969).

This guidance note aims to provide an understanding of the underlying design principles, the technical issues and the critical factors that need to be considered in a well designed project. The language used to describe such facilities is also diverse and potentially confusing. Terms such as studios, gyms, suites, and zones seem to be almost interchangeable when describing various spaces and are often linked with brand names to enhance market identity.

Project Requirements

The client requires the product to provide:

A narrated video tour of the fitness studio that highlights the equipment groupings.

Information on the rules for using the studio with a scenario-based training application to enable customers to test their knowledge of these rules in a variety of situations.

Images of a range of equipment for exercising a selected muscle group (Legs, Arms, etc.) and a quiz for matching the equipment required to exercise specific muscles within the group.

Target Audience

The audience will be gym members, who vary in age approximately from 16 to 65 who are either students or students that are enrolled in health and fitness courses or members of the public attending classes and individualized training programs. The audiences are from diverse backgrounds and cultures but are educated in various aspects. It is aimed at both male and female audiences, who mainly live locally or in proximity to the gym (Christensen & Hansen, 1939).

Location and Site Planning

Prior to designing a health & fitness facility, the proposed site location and development should be assessed in terms of catchment area, potential market and target user demographics. The health & fitness suite may be a standalone facility, or be part of a larger development. This may impact upon the extent of site facilities needed. A well designed facility should take into account the following:

Impact of site shape and ...