VALUE ADDED MARKETING

Value Added Marketing

Introduction1

Market Value of an Organization1

Nature of value added marketing with regards to tangible and intangible dimensions1

Service and product augmentation2

Marketing processes3

Marketing planning process4

key concepts of value Added marketing4

Value Added Marketing within an Organization5

Impacts of value added marketing on consumers5

Economic impacts5

Social impacts6

Ethical impacts6

Moral impacts6

Impacts of value added marketing on the designs of value propositions6

Marketing principles of exchange of value8

Application of value proposition to the provision of services and products8

Drivers of Value Added Marketing in an Organization9

Drivers of marketing change9

Consumer circumstances9

Lifestyle10

Cultural influences10

Impacts on Value propositions11

Application of value added principles12

Drivers influencing change and strategic development13

Impacts of modern age of Value Added Marketing14

Impacts of design and innovation on value creation and development14

Effects of science and technology on value creation and development15

Effects of cultural and cross cultural mobility on value added marketing16

Importance of CRM in Value Added Marketing17

Contribution of customer relationship management to value added marketing17

Impacts of brand disposition and quality assurance requirements on value propositions18

Comparisons of brands with respect to image, identity, and brand strength19

Influences of services on Customer relationship management20

Customer retention21

Company value and long term sustainability21

Organizational wealth21

Role of Marketing Management in Value Chain Management22

Organizational focus on improvement of marketing management22

The impacts of able leadership23

Effects of sales, selling and after sales customer care on brand value24

Conclusion25

References27

Value Added Marketing

Introduction

This paper examines the case study of the Virgin Group, which is the largest Private Company of U and a “leading international investment group”. It was founded by Richard Branson in 1970, and currently it employees almost 50,000 people across all the companies. It deals in a number of businesses, including music industry, airlines, health clubs, trains, mobiles, hotels and many others. This paper discusses the concepts associated with value added marketing, accompanying the implementation of these aspects on the business of the Virgin Group. The devotion to the value proposition and the assurance of customers' satisfaction has become a source of sign of the Virgin Group of companies (www.virgin.com). The name of the company represents the nature of the business as in all the businesses it had entered without having any knowledge of the respective business, yet it has made tremendous success with greater competitive advantage and earning the perceived benefits (www.virgin.com).

Market Value of an Organization

Nature of value added marketing with regards to tangible and intangible dimensions

Value added marketing is all about offering your customers which should value to them highly but cost you less. It is more like a complimentary additional value which they can enjoy when they buy your product or services. It should amaze them and exceed beyond their expectations or imaginations. It is not necessarily a 'wow' factor but can be something they were looking for in the brand. Regarding tangible and intangible dimensions, it can come in a small package of a mere advice or a product. It may include how you deal with them and help them clarifying their queries. You have to decide in accordance with your target market what attitude you should adopt towards your clients. Intangible holds a long term impact since it results in ...