Valentino is a store about a thousand square meters, located in the center of mass in Rampart Street, which offers clothing collections for men, women and children. This business unit is named after Valentino Garavani, the undisputed master of haute couture and one of the greatest representatives of Italian style and creativity in fashion and luxury goods, which in over 45 years of activity has dressed the most important international celebrities. The image of glamorous, exclusivity and its strong style make Valentino a brand well known for the sophistication and elegance of his creations (Sarah, 2007).
The Collections
Valentino Haute Couture offers collections of unique items, all handmade in the prestigious studio in Rome. A 'team of about 40 Premiere gives these precious creations, totally unique and incomparable craftsmanship. Valentino Ready-to-wear line presents sophisticated and exclusive men and women, aimed at those elegant but unconventional, young and star in a new international jet set. Valentino Garavani signs lines of accessories such as handbags, shoes, small leather goods, belts and jewelry for men and women. The characteristic details of Haute Couture creations have declined on this research, often by hand. Just as the reasons iconic classics reinterpreted with Valentino on accessories consistency of style lines incredibly modern. A broad category of product success and continues to grow (Oakley, 2000).
Valentino Roma combines seductive charm and elegance today, playing the best life of the modern woman in a refined prêt-à-Porter. This line combines the latest trends to classic casual styles, adding a touch of practicality to technical details.
RED Valentino, born with the intention of offering a different perspective than the Prêt-à-Porter, offers a collection dedicated to contemporary and unconventional woman Valentino. In different view, a modern fairy tale made up of original creations light fabrics, workmanship and sophisticated details, which recognize the hallmarks of the House. La Maison also proposes products made under license as fragrances, watches, sunglasses and thirst (Moss, 1997).
Fashion Show
Valentino has been arranging fashion shows to portray their brand as classy as it is in fashion shows. The fashion shows are often the image of unbridled luxury and beauty at all costs. An event like this, beyond appearances, hides many professionalism and hard work in planning and in its entire management.
We often talk about events in the world of fashion and thinks it's all about money and luxury. In fact the most mundane of these events is only one aspect of the many related to this world that has thousands and thousands of workers each engaged in a specific task (Jacobs, 1999).
Initial Arrangements
Once the date and time of event is decided budget for the fashion show will also vary greatly depending on their objectives and of the Valentino brand. It is usually necessary to seek a sponsor to put all or part of the budget available for 'event in which he will benefit from an advertising perspective. In order to make sure Valentino fashion show is a success, it is primarily a matter of finding ...