Using Social Media Website In The E-Commerce

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Using Social Media Website In The E-Commerce

Introduction

Communal network service focuses on the construction and verification of online social systems for groups of people who share concerns and undertakings, or who are involved in exploring the interests and activities of others, and which necessitates the use of software. It involves plenty of relationships and interactions within a group of individuals, which often plays a fundamental role as a medium for the spread of information, ideas, and influence among its members. The social network could be a chat room, a discussion forum, or sometimes with rating and comment functions embedded in an e-shopping website, such as a social recommendation system (Boyd, 2004, pp.56-72).

Social networking sites are a type of virtual community that has grown tremendously in popularity over the past few years. The social networking site My Space ranks sixth in overall web traffic, with over 47 million unique US visitors each month. The web traffic data for Facebook, a social networking site oriented towards college students, shows 15 million unique US visitors a month (Awad, 2006, pp.13-28). 

Research Questions

RQ1: For constituents of communal networking sites, how does trust in the location and its other constituents affect enthusiasm to Share data and evolve new relationships?

R2: To what extent do trust and privacy concerns with online social networking which limit organisational use of these technologies for e-Commerce purposes?

Literature Review

Online communal Networking and E-Commerce

The trading promise of a communal mesh is undeniable. Potentially, it's an tremendous database of prospects, and some of those prospects are future customers, future suppliers, or even future workers.

Today's internet stage and virtual world it has conceived has entered the second generation of web-based groups and hosted services. The popularity of Web 2.0 applications has completely changed the landscape of e-Commerce and advertising through new media.

The Social Networking and e-Commerce can play an important role for companies which are interested to see the potential of social networks for advertising, marketing to targeted and segmented customers, and reaching out to users with big social networks for collaboration.

Some of strategies which should be followed while using online social networking are:

Prospecting on a Social Network: The marketing potential of a social network is undeniable. Potentially, it's an enormous database of prospects, and some of those prospects are future customers, future suppliers, or even future employees (Acquisti, 2006, pp.23-50).

Sourcing Talent on a Social Network: e-Commerce through online social networking can be helpful when business suppliers or employees use the Internet, social networks are a great place to find them cheaply. Consider that a kept seek can cost anywhere from hundreds to thousands of dollars, but a basic members to, say, LinkedIn is free and for $19 to $50 a month you can buy the right to e-mail any one of millions of its members. Facebook has no members charges, but finding out data about members needs more hardworking involvement. A lot of small and large clients are actively mining networks and identifying potential hires.

Building Widgets for Social Networking Sites: By now, Facebook widget success stories are legendary ...