Use of Personalization and Customization in E-Commerce

Use of Personalization and Customization in E-Commerce

Introduction

In this age of technological advancement, more and more companies have followed the bandwagon and started their businesses other than the traditional brick and mortar setting. Either they became totally online or they used ecommerce to augment their current physical set up called click and mortar. Ecommerce refers to the purchase and selling of goods and services over the internet. Because of the widespread use of e-commerce, the businesses selling online are faced with numerous challenges and cut throat competition. Hence, there is a need for the companies to ...