Use of Next Generation Marketing Tools by Victoria University



Executive Summary

In this report, we have discussed about the role of Internet in Marketing and various means of Web 2.0 marketing done by Victoria University. Internet is the fastest and cheapest source of marketing these days and it can reach a huge number of target audiences easily. Education Sector in Australia is the fifth largest sector and it has been striving to advance technological level at all Institutes in order to bring every one on the same scale. Victoria University excels in providing higher, graduate and postgraduate educational services. With respect to Web 2.0, its target market chosen is higher education and graduates. VU's proposed positioning with respect to web 2.0 reflects online education, online library, podcast service, blackboard, online assessment and examination, online tuition etc. as its distinctive factors in creating an online image to attract its target market. Web 2.0 strategies used by VU include mobile marketing, writing blogs, increased used of social networking sites, promoting via online alumni communities and it retains its target market by engaging them via use of blackboards, online education, podcasts, and online library.

Table of Contents

Introduction2

Role of Internet in Marketing2

Education Industry of Australia and Technological developments3

Company Profile of Victoria University4

Victoria University3

Next Generation Marketing Tools and Strategies5

Target Market with respect to Web Marketing5

Poioning of VU with respect to Web Marketing5

Web 2.0 Marketing Strategies6

Student Engagement Strategies10

References12

Use of Next Generation Marketing Tools by Victoria University

Introduction

Role of Internet in Marketing

Internet marketing is also known as web marketing, online marketing, or e-marketing. It is an efficient means of promoting products and services via Internet technology. It has extensive scope, as there are various means of marketing over Internet, such as marketing done via email or by using wireless media. Internet Marketing provides bring together all aspects of marketing in one place such as designing, developing, advertising and selling. Internet marketing uses effective tools to maintain customer engagement by ads and banners on websites, and search engine marketing and optimization, emailing, mobile ads, and web 2.0 strategies (Charlesworth. A. 2009).

Advantages of E-marketing include speed, Internet marketing helps in conveying ads or message to target audience in seconds due to its extra ordinarily fast speed. Internet Marketing has surpassed the hindrance of geographical distances very efficiently. With Internet it has become easy for advertisers to market their product worldwide. Internet possesses the quality of effectiveness such that advertisers can convey their message to multiple people with a single click of mouse. Internet advertising or marketing promotions does not require huge amounts of funds to make a single ad, rather it just require an adequate amount to set up a technical system that supports internet marketing system. It does not only save our time and money but also improvises the figures of sales and profits in any organization. It is considered as the fastest way of reaching to massive audience in shortest time.

Education Industry of Australia and Technological developments

Education Industry is the fifth largest Industry in ...