UPS Brand Deliverance

Executive Summary

Every organization aims to implement a management strategy that enables the firm to maintain its strength and competitiveness in the industry as well as generate revenue. This raises the need for the management team and the organization to stay open for innovation and embrace whatever changes are required to be competitive. There is no doubt about the fact that economic crisis experienced by the world shows that many organizations were not well prepared to adapt to new conditions and make changes swiftly.

United Parcel Services (UPS) is one of the largest global logistics facilitation company that faced business challenges. UPS is implementing radically innovative change, the most frightening change, includes the process of changing technology, existing process or product in order to remain updated with new and advanced technology in the industry.  This type of changes requires thorough understanding and proper implementation plan in order to avoid ambiguity and resistance to change among employees.

Table of Contents

Executive Summary2

Introduction4

Problem Statement4

Discussion4

Company Mission and Values5

Nature of Market5

Strengths6

Challenges6

Strategies to Overcome Challenges7

UPS Enterprise Strategy7

Change Management Strategies7

Marketing Strategy8

Conclusion9

Reference11

UPS Brand Deliverance

Introduction

United Parcel Service, Inc. came into existence in 1907 in the United States to deliver packages all across the world. Today, UPS is one of the biggest companies at United States that not just deliver parcels but also offers various logistics and transportation services (Brewster & Dalzell, 2007). In other words it can be said that UPS is a package delivery company. Headquarter of UPS is located in Sandy Springs, Georgia. In addition, UPS is recognized as spreading 15 million packages per day across more than 220 countries holding customer base of around 6.1 millions. The most interesting thing about UPS is that the company is majorly known for its brown trucks, internally called as package cars. Moreover, UPS also operates its own airline in order to reduce delivery cycle (Niemann, 2007).

Problem Statement

UPS is currently facing tough competition from different local or international as well as private and government-based postal businesses.

Discussion

In order to reach problems and their solutions, it is important to through some light on UPS's products and services. UPS delivers its services by land as well as by air. However, company facilitates its customers by various services through Customers Shipping Centers around the world. In addition, UPS also provide services through their website, which is also used for e-commerce purposes. It is also important to know that UPS uses 15 different languages to reach its customers and convey their message to them in their own language (Niemann, 2007).

Company Mission and Values

United Parcel Service (UPS) Mission Statement can be defined as:

"As the world's largest package delivery company and a leading global provider of specialized transportation and logistics services, UPS continues to develop the frontiers of logistics, supply chain management, and e-Commerce combining the flows of goods, information, and funds” (Brewster & Dalzell, 2007).

Further, UPS focuses on enduring following beliefs as a part of their values (Brewster & Dalzell, 2007):

Integrity- They ensuring that integrity and trustworthiness is their core values and it is ...