UNIT 6

Unit 6: Business Decision Making

Unit 6: Business Decision Making

Task 1

1.1

TESCO plc is the business which will be focus of the study. The sources for the collection of both primary and secondary data for study of TESCO plc include:

Defining the problem and the objectives of the research that is what we are looking for;

Determining the necessary information and demand at the source that is where to find;

Collection and consolidation of data from primary and secondary sources that is where to store;

Data analysis that is what this implies;

Presentation of results that is how to use.

Defining the problem and objectives

When conducting a survey of the effectiveness of information technology systems at TESCO is the most important task to define which information company is looking for.

Identification of the sources of data

The researcher may choose to base its analysis on the primary data, or using secondary data. Since the cost of the survey based on primary data continues to grow, a researcher generally will first use all the secondary data. Secondary sources may include, for example, government publications, journals, data from international agencies and service facilities such as banks, advertising agencies and in particular information agency whose offer is constantly growing and products are constantly improving.

Data Collection

For data collection relating to effectiveness of information technology systems at TESCO, it is imperative to have the appropriate tool to ensure the unification of data collection methodologies both in type and form, as well as the methodological and content site. It allows us to look at and inconsistent data in a simple comparative view; perform analysis, user selections and analyzing all.

Sources of secondary data

Any problem of marketing research is to start with the first step of the analysis of secondary data which relates to effectiveness of information technology systems. Although not available for all indicators are usually available from public and private sources at a fraction of the cost that would become the raw data. Data collection includes the task of attending, write or call to be a secondary source. Often you one source refers to the next until you find the information here, or you determine that there is. A good approach to determining secondary sources is to ask yourself, who could know about the greatest sources of information on the specific market. On line database and compact discs are also an excellent source of information. Let's see what they are using secondary data linked to the most common problems:

Unavailability of necessary data;

Insufficient level of detail;

Low level of data accuracy;

Lack of comparability of data;

Frequent obsolescence of data.

Sources of primary data

While secondary data may be available for the study of effectiveness of information technology systems at TESCO, go directly to potential customers, distributors, and retailers may be in the long run times less expensive than spending a lot of time at the embassy, ??trade associations and information centers. Once they have been depleted secondary sources of information, the next step is gathering the raw data to satisfy specific information requirements for managerial ...