Unit 4 - Discussion Board

Product Analysis

Introduction

Nokia, world's largest manufacturer of mobile phones. It is the world leader in mobile communications, driving the growth of the industry with great mobility. Nokia is dedicated to improving people's lives and productivity by providing easy to use and secure products like mobile phones, (news.com.com / Nokia) and solutions for imaging, games, multimedia, mobile network operators and businesses. Nokia Mobile Phones in the company's products are the most famous in the world.

Marketing Mix:

Marketing mix is an imperative concept in modern marketing and academically it is referred to as the set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product (Kotler and Armstrong, 2004). With all of these competitors in the market Nokia must keep ahead of the game by running successful marketing strategies, to do this Nokia must focus on the principles of marketing. At the moment Nokia are the world's best selling phone company (see table below which shows market share). Nokia strengthened its lead as the No. 1 vendor in the market during 2000 with shipments growing 66 percent over 1999. Some of the company's success was attributed to a strong second half in 2000 when 59 percent of sales occurred. A businesses success is based on whether they can give the customer what they want and when they want it. Market research involves the collection, collation and analysis of data relating to the consumption and marketing of relevant goods and services.

Nokia's objective

Nokia's objective now is to broaden its 3G product portfolio and it released three new WCDMA phones during the Capital Market Days event.

Mission

• A world where everyone can be connected.

• In 2015, 5 billion people always ...