Unit 3 Strategy Formulations - Discussion Board



Unit 3 Strategy Formulations - Discussion Board

Choose a matrix and explain this matrix' advantage and disadvantage?

The BCG Growth Share Matrix, a strategic management tool, was first used in the 1970's in the offices of Boston Consulting Group. BCG is essentially a portfolio planning model. The basis for BCG iterates that a corporation's business units are to be fallen under a classification of four different categories. These categories are based on combinations of market share and market growth relative to the largest competitor (see fig. 1). The four categories in a BCG are Dogs, ...