Unethical Marketing Practices

Unethical Marketing Practices

Unethical Marketing Practices

Essay plan

Introduction

Overview of the discussion which will be carried out in the whole paper.

Discussion

Current Unethical Marketing Practices

Framework and guideline of ethical marketing

Scope of ethics in the marketing

Protecting consumers from fraud

Marketing ethics

Effects of Unethical marketing

Recommendations & Conclusion

Government regulations

Stringent measures for Companies doing unethical marketing

Awareness in consumers

Unethical Marketing Practices

Introduction

The objective of this essay is to discuss unethical practices that are being carried on while marketing of the products. Furthermore, this essay will also discuss the remedies of curbing this practice of unethical marketing.

Discussion

Unethical marketing practices have been criticized by consumer societies due to its issues concerned with moral and social responsibility. Unethical marketing practices includes misleading advertisements, pressure of consumers in the advertisements to purchase particular product, unethical pricing tactics and compelling consumers to buy the product. In a business environment, the decision made by the business personnel is all about the legal and shared standards of the society. Societal and business ethics are of same kinds up to a certain extent like what is in our religion it reflects our humanity and hospitality for the business and the individual are concern.

Unethical marketing has many dimensions. It is unethical in nature because consumer is being trapped and compelled to buy certain product. It entices the consumers through tactics and consumers are being deceived by showing what the marketers do not intend to serve. The main purpose of marketing is to describe the attributes and specification of the product which the marketers aim to sell to the consumers. Ethics in marketing involves such practices which do not harm the consumers socially. The notion of ethical marketing is to maintain transparency and fairness among the consumers in relation to the products which are being advertised. There exist some limits which defines the unethical aspect of marketing (Hunt & Vitell, 1986).

Existing unethical Marketing practices

Following are the areas of marketing which are said to be violated during marketing of the products by marketers. The following products also define the extent to which marketers resort to unethical marketing of products by them:

Product and Application of Statement of Ethics

In product Packaging and Labeling is very important given the existing condition of a consumer who has to choose and judge between two or more cans of some fruit juice say Mango(our favorite fruit by far) Without adequate information on the ingredients and preservatives as well as the shelf life. Here, the ethical value of “Transparency” as mentioned in the statement of ethics has an implication.

Price and Application of Statement of Ethics

Psychological pricing is one of the main concerns here. You often see prices tags like “999”, which sometimes aimed to deceive the customer rather than actually give price concession to client. Here, again the ethical values like transparency and honesty have serious implications here, which are mentioned in the statement of ethics as well.

Promotion and Application of Statement of Ethics

Advertising is the most common form of promotions includes more overstated Claims and outright ...