Understanding Business Research and Terms

Table of Contents

Abstractiii

Introduction4

The Three Research Designs4

Exploratory Research Design4

Descriptive Research Design5

Casual Research Design5

Contrast among the three Research Designs5

Research Question to be Addressed6

Research Methods7

Deciding Which Study To Conduct7

Scope in Real World Organizations8

Conclusion9

References10

Abstract

Research design plans are required for the management and standardization of qualitative or quantitative collection and compilation of data. Quantitative research makes use of all the numerical proofs and surveys conducted to finds the answer to an inquisition. It classifies components and creates statistical models to explain what is observed. Qualitative research is subjective in approach, and attempts to understand human behavior and the rationales that govern it. It generates mainly verbal data that is analyzed and interpreted. Under each of these two main categories fall a variety of research designs suitable to particular studies. The research comprises of explicit definition of three of the marketing research designs, namely descriptive, casual and exploratory research designs. These research designs lead to the execution of the marketing research process. A complete comparison will be presented among the three designs focusing on their similarities and differences in various perspectives. Furthermore, some light will be thrown on the scope of these design plans in the real world as in different business organizations or companies.

Introduction

Marketing research is known to be the factor which, through information, connects the customer, ordinary consumer, and the public with the marketer. The information that is used here identifies and describes issues and prospects of marketing; produce, filter out, and assess marketing activities. It observes the functioning of marketing and help in quick understanding of marketing, as a process. There are several steps involved in the execution of the marketing research process, one among which is defining a research design.

A research design is basically the approach to select a study/research plan according to which it is accomplished. It stipulates the techniques and methods to collect, measure, and analyze the data. It is actually a plan for the selection of resources and all the various types of information used to counter research questions. It forms a structure for determining, how the different study variable are inter-related; a blueprint that defines every process from forming a hypothesis to establishing results.

The Three Research Designs

Exploratory Research Design

This research design merely enables the marketer to have a better approach towards the things about which they have enough knowledge. For instance, if a person knows that phone these days are using 3G technology, it does not necessarily mean that they know how that technology works. In such a scenario, exploratory search design is used.

Descriptive Research Design

This type of research is most common in use and is mainly carried out in order to understand the reason for something being happened.  For example, this research could be used to discover the main buyers of a particular brand of soft, to various competitors that an organization has in their souk. Descriptive researches are usually more formalized and include well defined hypothesis and investigative queries.

Casual Research Design

Causal studies can be taken as having an understanding of a phenomenon ...