'Undercover Boss' Subway

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'Undercover Boss' Subway

Introduction

Subway is one of the most well known global fast food chains, which have an operational presence in several countries around the world. The US based sandwich selling brand was founded by the young entrepreneur Fred Deluca, with a $1000 initial investment. The success of the company has been based on the ideology of offering fresh and healthy food products for the overall market, which helps them, pursue a healthy lifestyle. Although several food products already exist in the global market, which also offer similar items to the customers, the success of subway has been based on focus on superior customer care and manta8ining high quality of food products. In the subway stores the employees are adequately trained to fulfill the customer requests, and offer them customized subway sandwiches. The customer has vast options regarding the type of sandwich which they can consumer, as they can construct their own food products. Hence it can be stated that the customer service is a vital component of the Subway brand image and the company has to ensure that the employees are adequately trained to satisfy the customers (Young et Al, 2001).

In the episode of 'Undercover Boss', the Chief Development Officer of Subway, Don Fertman goes undercover to analyze the culture and the operations of the subway franchise. The American Economy has recently faced several recessionary trends, due to which the companies have had to make changes to the organizational polices and strategies. In this context the undercover role of the boss, would help analyze the real conditions of the brand and how the customers interact. This exercise can help the Chief Development Officer to gain access to crucial information which can be used to develop the strategic vision of the company.

Discussion

Undercover Boss - ...