UNCLE BOB'S BREAKFAST BOX

Uncle Bob's Breakfast Box

Uncle Bob's Breakfast Box

Introduction

The long-term goal Uncle Bob's Breakfast Box is to become the best choice on Tybee Island, Georgia for temporary lodging by creating a differentiated experience capitalizing on personal service, the historical nature of the Coach House building, and its unique location in one of the most attractive parts of the Old South. We design to be more than a large bed and breakfast. We design to conceive an environment of pampered luxury that surpasses the standard fare for Tybee. Expanding our exposure via the Internet and inserting the island to persons that have not yet discovered this year-round paradise will permit us to sustain a higher than mean occupancy rate and overhead mean profits.

Market Segmentation

Our two major customer segments are tourists from the north who traditionally prefer the cozy environment of Uncle Bob's Breakfast Box , and local patrons who need the facilities for various events. The table below outlines the total market promise for our business. Aunassuming projection for increased unit rental is 30% per year. Competitors on the island have attained 30% + rental increases over the past three years, and the Georgianne Inn is forecasting 50% rises for the next two years before maxing out at full capacity. This projection is without any important boost in advertising or exposure, but is based on the general mean increase in tourism.

Market Analysis

2000

2001

2002

2003

2004

Potential Customers

Growth

CAGR

Tourists

20%

100,000

120,000

144,000

172,800

207,360

20.00%

Local Patrons

5%

5,000

5,250

5,513

5,789

6,078

5.00%

Total

19.40%

105,000

125,250

149,513

178,589

213,438

19.40%

Target Market Segment Strategy

The Marsh Hen's history illustrates that cash can be made in this locality easily by existing. We extend to glimpse that Tybee isle, in general, is under revealed as a winter holiday destination. We design to hard-hitting chase visitors from the ...