Trust In Media

by

EXECUTIVE SUMMARY

This research study intended to examine the act that the majority of Europeans place their trust in TV and even more in radio. They are divided about press and internet. In this paper the researcher would be analyzing that are their differences between Austria and Italy. Media firms cannot ignore their importance as the world has changed considerably over the last few years. Firstly, we need to clearly know that what the role of the media is in our society. The media is a source of information and communication. The beginnings of radio in Europe are primarily for broadcasting messages that facilitate the functioning of the military, not civilians. It continues to the dominant culture and subculture, shows new events and produces values of our society. It gives entertainment, relaxes, and reduces stress and social tension. The data set for the objective of this study has been taken from the Euro-Barometer 68; the “Euro-barometer” is a series of opinion polls, which awards the analysis section of public opinion of the European Commission since 1973. Cross tabulation, contingency tables and t-tests are the techniques used for data analysis. To determine whether differences between the two groups reflect a difference in the population rather than an inherent sampling variation, we must determine whether the averages of two groups are “unusual” by using the sampling distribution of mean differences. Overall, the results obtained from the data set of Euro-barometer has explained the fact that there exist significant differences between media usage in Austria and Italy, there are factors that determine the level of trust in the media as the political, socioeconomic status and living in Austria and Italy. In this regard, the media usage position shows differences between the three types of media. The findings of this particular research study indicate that the research participants from Italy have the highest years of education as compare to Australia. Italy has 344 participants having greater than or equal to 19 years of education. Australia has 446 participants having 16-18 years of education. The findings of GLM indicate that the model fits reasonably well because the goodness-of-fit chi-squared test is not statistically significant (p >.05). The findings of Omnibus test indicate that the estimated coefficients are equal to zero (sig value =0.000); a test of the model as a whole, so it can be deduced that the model is statistically significant.

TABLE OF CONTENTS

EXECUTIVE SUMMARYII

INTRODUCTION1

The world is changing2

Events around us3

THEORETICAL BACKGROUND & RESEARCH QUESTIONS5

Radio and its capabilities6

The mission of public media7

Enduring Concerns of Media Credibility and Mistrust8

Research Questions9

The Rise of the Internet9

DESCRIPTION OF THE SAMPLE AND EMPLOYED METHODS11

RESULTS15

Introduction15

Demography of Respondents15

Frequency Analysis23

Interpretation of GLM: Binary Logistic Regression33

Trust in Institutions: Press34

Trust in Institutions: Television36

Trust in Institutions: Internet39

Discussion on Research Questions43

Summary44

CONCLUSION45

REFERENCES49

INTRODUCTION

Media firms cannot ignore their importance as the world has changed considerably over the last few years. Firstly, there is a need to clearly realize the role of the media in the society. The media is a source of information and communication. Newspapers, magazines and the like include ...