Trust In Media

Trust In Media

Introduction

Media firms cannot ignore their importance as the world has changed considerably over the last few years. Firstly, there is a need to clearly realize the role of the media in the society. The media is a source of information and communication. Newspapers, magazines and the like include any written or printed form that reaches the masses every day and that is the main reason why print media has an undeniable degree of importance. The role of media in society today is influenced by the journalists who serve as the fundamental working elements of the media. However, complications can come forth when journalists are not aware of the importance of media.

Public opinion polls conducted in our country confirms that our confidence in the state media is getting smaller. Radio still seems to us a more credible medium than television; it is worth noting also that it is less and less able to meet the expectations of listeners. Be clear about why we have to deal with this situation does not seem possible but it is worth to point out that in recent years, much was said about the politicization of the public media. A large part of European society has been confronted with this problem only in 2005, after taking power in the country by the Law and Justice is difficult to disagree with media analysts that the problem is much more complex and has its roots far back. Our awareness of the role of public media does not allow a situation where they would be dependent on a single political force that awakens in us, because unpleasant associations with the location of the media prior to 1989 (Bagdikian, 2004).

The right to present a clear political views, acknowledge first of all private stations, so when our own ratio will decrease to respond shaken confidence in the public service broadcaster. First and foremost, of course, here on our public radio and television stations. What's wrong with them? They resort to turning the data, and manipulation in a sensitive and difficult detectable, although the most effective. It is not good for us, so if we move to a private station.

Media have been with us for hundreds of years (Brown, 2005). Every time something new appeared to others that already exist need to change, evolve. It is the evolution of the spoke that now the media is but the most profitable and modern industry that can only exist in a global business. Media, therefore, are the future, a lot of talk about it and it is said to be getting louder that the media will soon no longer at the forefront when it comes to all branches of business, now it shows very well, when IT companies are much more resilient to global crisis than all kinds of financial firms or industrial. IT and media industry is growing very fast, just look at the development of the press, which is under the influence of strong competition has changed a ...