Trends of Yoga in London



ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

ABSTRACT

The present study highlights the trends in Yoga in the United Kingdom particularly in London. The research aims to provide different perspectives involved in Yoga in present world. Yoga is the form of an art that emerged in India in primitive times. Yoga is an exercise that provides relaxation of mind to the people and makes them able to focus on a particular subject. The word Yoga means to bring different things together in perfect unison. However, in Yoga, it is not related with the unison of anything but different body parts. Yoga is the perfect unison of mind, body and soul that makes the person to relax and bring together his conscience to a single entity. Yoga is considered to be an exercise that makes the person habitual of bringing together his senses into a single object that makes it easier to focus on the desired subject in order to completely focus on a particular thing. Due to the several advantages offered by Yoga, people have achieved desirable results that have increased the popularity of Yoga. It is a scientific regulation that provides realistic and descriptive results that discuss the tension occurred within the body and mind. Recent market study by Yoga Journal provided some basic statistics about the 15.8 million that practice and the 18.4 million that say they will practice yoga in the U.K. today. These facts are illuminating because, in some ways, they help focus what is important when examining yoga in the U.K. First, the importance of focusing on the market is justified. This study finds that “English people have spend $5.7 billion a year on yoga classes and product which is an increase of 87 percent compared to the previous study in 2004-almost double of what was previously spent.” Second, of those that practice, “72.2 percent are women, 71. 4 percent are college educated; 27 have postgraduate degrees and 44 percent of yogis have household income of $75,000 or more; 24 percent have more than $100,000.”

The research study is based on the trends of Yoga in London. In this section, past studies related to Yoga and description of important perspectives related to it has been given. May studies in the past have been conducted that looked at Yoga practices in the UK from different perspectives; however these studies rarely looked at customer expectations and loyalty in the UK, which this research focuses on London, the biggest Yoga market in the UK (BWY, ...