TRAVELODGE

Travelodge



Travelodge

Situational Analysis

Out of four major elements of the marketing mix i.e. product, price, promotion, and placement Travelodge emphasizes on price factor. The management of Travelodge has kept the price at lowest possible level, and this has become the competitive edge of Travelodge. In this manner, the management is attracting the revenues in the form of tourists. However, when it comes to the rich and wealthy tourists, this competitive advantage of Travelodge becomes a disadvantage. However, as the hotel chain does away with the A-Class and B-class traveler it has released a flashflood of markets from the category C and category ...