Travel and Tourism Sector and Danube Delta of Romania



Travel and Tourism Sector and Danube Delta of Romania

Introduction

Romania has been known for its tourism since a very long time. The country is famous for its dynamic natural landscapes and the rich history, arts and charming beauty. The nature and culture of Romania have been praised for its authenticity and innate environment. Tourism has become an important source of GDP and economic growth for Romania because of the increasing number of visitors. There is still a huge potential for tourism that will help the country's economy to grow even more. Domestic and international tourism in Romania has been successful in attracting a large amount of investments from tourists. Romania provides unique travel experiences because a journey by car can take the tourists to many new and attractive places like Danube River, Black Sea, Maramures and many other places. Romania has many architectural treasures and vibrant and flourishing arts scene (Romaniatourism.com, 2013).

Discussion

Danube Delta, which is located in the borderland of the Ukraine and Romania. However, most of the area of this nature paradise is situated in Romania. There is no competitor of this natural beauty worldwide. Many animals and plants species have taken shelter on this part of earth. This place also has the presence of rare species of birds that migrate here in particular seasons. Delta's figurehead, Dalmatian Pelican is also found there. The place is vast enough to include and preserve numerous amounts of fishes including sturgeon as the showpiece among all (Röder, 2009, pp. 1-2).

However, the economic recession has affected all types of industries in the last couple of years. The tourism sector has been highly affected that had been growing continuously before the beginning of crisis.

PEST Analysis

PEST Analysis is done to find out the market growth or decline. It also helps to identify the position, potential and direction for a business. The PEST analysis is a structure for analyzing a situation and is used to review any strategy, position, direction or different ideas that can be affected by the external environment. This strategic planning technique provides a handy framework for analysing the environmental pressures on a business. PEST analysis examines the external factors that are beneficial when conducting ant market research. PEST is also sometimes known as PESTLE which includes a few other factors. This strategy is directly intended towards the external macro environmental factors that might be affecting the business, identifies the reasons behind growth or decline in the market and the new directions for the overall business (Rogers, 1999). Deltares (2013) and Dragin (2010, pp. 103-105) provide the following facts for the PESTLE analysis of the tourism industry of Romania.

Political

All the political parties have agreed for the economic development of the country through tourism.

There is responsiveness for the importance of tourism development on the Danube among the leading political parties.

There is an establishment of National Tourism Organisation.

There is some lacking in the strategic planning because it does not aim to strengthen the ...