TRAVCOMMARKETING PLAN

TRAVCOM Marketing Plan

TRAVCOM Marketing Plan

Introduction

TRAVCOM is the exclusive provider of travel to the UK. We serve a wide range of business and leisure travel. TRAVCOM been in operation since December 2004. TRAVCOM currently open Monday through Saturday 6 am to 5 pm. Plans include increasing hours of work to serve the customers that visit the educational center until 11 pm Monday through Thursday. TRAVCOM not entertain any other similar competition within a radius of 10 miles. We plan that all equipment in good operation costs and working part-time handyman for maintenance of any faulty equipment to meet all the needs of our customers. We did not design to increase prices, but current prices are in line with the market. We currently have three working and plan to hire another to cover night shifts. All supplies will be stocked on a weekly basis, compared with once every two weeks now. We plan to use UPS services to replenish low stock on a weekly basis, compared with a monthly stock we have now. We will not turn on any client, because we came out of certain supplies. Only major modifications to our current design as a marketing logistics and supplies are replenished. Minor changes to ensure that the operation hours and teaching methods.

II. Environmental analysis

TravCom became the first travel management accounts of the company to provide a direct interface system for eCommission Solutions "ECS Kalypso fully integrated consolidation of the commission, the segment of the capture, tracking, reminders, recovery and reporting program.

Travcom market niche will be frequent travelers who need to connect to the Internet to stay in touch with your customers and companies. Business has identified it can get a 3.8% market penetration in the first year, equating to 14, 238 total customers. Sales are expected to increase to 45 clients a day in the first month of operation up to 70 clients a day in the middle of year three, which is considered to maturity (p. 279). Travcom plans to break even by the third year of operation.

Ii.Identification And Analysis Of Strategic Issues

Strength

Travcom offers a unique service - a full service office is available at the airport. Currently little competition for the company. Only other competitors are autonomous Internet kiosks with slow connections and premier clubs airlines. These two variants of the lack of customer service that will provide Travcom. Airline clubs may have members, but not so much sound will be hiring. Client assistants available to answer questions and resolve any computer problems.

Sound is also an area of high traffic. Eight million passengers pass through Indianapolis International Airport, which also has more than 175 daily flights. Passengers are obliged to notice the signs placed in the food court, contests, and the main shopping area of the airport. The average patron is likely to spend about forty minutes (after removal of the safety time) in the office center (Table 1).

Business Centre offers a full range of software Microsoft Office, which is likely to expand when the company starts to ...