Toyota Motors



Table of Contents

Introduction1

Executive Summary1

Scope of Discussion2

Research Approach2

Company2

Brief Overview2

Historical Relevant Initiatives4

Successful Initiatives4

Failed Initiatives5

Goals and Objectives5

SWOT Analysis6

Strength6

Weaknesses8

Opportunities9

Threats10

PEST Analysis11

Political11

Economic12

Social13

Technological13

Business Strategy13

Competitors14

Acquisitions15

International Strategy16

Available Options16

References18

Toyota Motors

Introduction

Executive Summary

Toyota Motor Corporation Australia is basically a subsidiary of the Toyota Motors first began in 1958. Toyota Australia is engaged in primarily manufacturing, importing, exporting, of components parts, engines and finally distribution of motor vehicles. Even in the center of financial crisis the company manufactured 8,557,351 vehicles in the year 2010, this figure includes cars, HCV, and LCV. The company has taken several successful initiatives that resulted in its leadership in the worldwide production and sales of motor vehicles. Toyota has followed transnational Strategy, and has continued to establish its facilities in new locations worldwide. The diversification strategy also can be counted in the successful initiatives of the company, since it allows the motor vehicle manufacture synergy in its operations. The company also invests heavily in R&D. This has resulted in continuous stretch in the product lines and improvements. Failed initiatives include call back of several car models due to internal defects in the car. The company has engaged in activities and polices to reduce its carbon emission. The company is developing cars that are energy efficient and also emit less carbon. The company's strong R&D and continuous innovations coupled with its high perceived quality conclude its strength. The weakness of the company is the recent recalls and presence of parent company in Japan, which is prone to natural disasters every now and then. The opportunities in in the utilization of alternative fuel and efficient engine while the threat lies in saturated market and increased competition from the emerging operators form India and China specially. The company should continue to invest heavily in R&D and look to introduce more products in the luxury end with hybrid fuel utilization technologies and also it should seek joint ventures and Acquisitions to further expand its market.

Scope of Discussion

This paper discusses the business of Toyota motors from a 360-Degree perspective, with special focus on the Toyota Motor Corporation Australia. The paper highlights the current business stand on the company. It discusses the SWOT, PEST and competitive analysis. It further probes the strategic issues with respect to trends in the industry and scrutinizes the business strategies of the current management. This paper is not an exhaustive list of all the strategies that company pursues, however it touches the most important decisions that new CEO might have to decide.

Research Approach

The paper utilizes the data from the website of Toyota Motors Australia. Commercial databases like Datamonitor360, Business Monitor and Marketline have been used to obtain the statistics and information regarding the company. Furthermore, newspapers have been reviewed to analyze the decision made in the company. The website of the company and its reporting has been cited in the report for quoting financial figures.

Company

Brief Overview

Toyota Motor Corporation Australia is basically a subsidiary of the Toyota Motors first began in 1958 (Toyota, 2012a). Toyota Australia is engaged in primarily manufacturing, importing, exporting, of components parts, engines ...