Tourism Management

Table of Contents

Introduction1

Literature Review on tourism marketing, e commerce and website evaluation approaches1

Choosing a website evaluation approach3

Evaluation of London's Eye Website3

Credibility4

Accuracy4

Responsibility4

Support4

Recommendations4

Conclusion5

References6

Tourism Management

Introduction

A tourism attraction can be considered as a place where tourists use to visit because of the associated inherited or exhibited culture or its natural and spiritual beauty. United Kingdom is also gifted with a number of such attractions serving as one of the main income source for the nation. The London Eye, having an original name of millennium wheel is a landmark of recognizable nature that is considered to be sitting on the River Thames South Bank. The beauty of the place has been communicated to the tourists with the help of a number of tools. Social media in this regard play a very important role as a separate website for the attraction has been maintained by the London Eye management. This assignment will take into account some of the literature work produced in the field of tourism marketing as well as the ecommerce and website evaluation approaches. This review will help in further evaluation of the London Eye's website enabling us to provide the recommendation for further improvement of the website.

Literature Review on tourism marketing, e commerce and website evaluation approaches

Tourism being an important economic contributor got influence by a number of factors such as the lifestyle of a tourist attraction, as well as the way the attraction is being marketed to the tourists. Thus, a lot of research work has been conducted in the field to enhance its importance.

Tourism marketing examines: consumer behavior; marketing research and segmentation; managing the marketing mix; and strategic marketing and planning (Witt & Moutinho, 1994).Tourism marketing got heavily influence by the subject of consumer behavior (Mattila & Wirtz, 2004, pp. 150-166). The global consumption pattern is suffering from a change along with the global hostelling industry that is influencing the nature if the decision making processes of the tourists. Marketing for the tourist attractions heavily influenced by their behavior and thus the study is very essential. Future research avenues exist in order to find the way customers respond towards the incentives that are monetary in nature (Moschis, Curasi, & Bellenger, 2004, pp. 123-133). The attachment that are of emotional and melancholy nature are important components that made up the tourism marketing and the area has a great potential to be explored in order to maintain customer loyalty for the tourism companies. Consumers made a great use of the online marketing tools in order to identify a tourism destination. These tools are facing a rapid change thus creating a need to evaluate the responses that the customers show towards the latest technologies (Bowen & Shoemaker, 2003, pp. 31-46).

E-commerce has created a number of benefits in the lives of people, and thus, the role of e-commerce in the tourism industry can never be ignored. The service providers are required to understand the importance of the personalization element in order to meet up with the modern ecommerce ...