TOURISM IN TASMANIA

Tourism in Tasmania



Tourism in Tasmania

The Title

Marketing Tourism in Tasmania: An empirical study exploring the use of digital marketing in Tasmania.

Keywords : Digital Marketing, Tourism, Tasmania, Tourist ( visitor)

Introduction

During the last few decades, there has been a boom in the tourism and digital marketing. With the increase in per capita income, people in large number of countries are now able to travel around the world. On the other hand, digital marketing and advertising has increased the needs of the people and has changed their ways of living. This is the age of digital media! Information is available at the click of a mouse; all this is made possible because of internet which has given rise to endless possibilities.

Digital media is easier to use and has more reach as compared to the traditional forms of media such as TV, Radio and Newspapers. In this research, I will focus on the recent use of digital marketing on tourism in Tasmania, and will also try to address the gap existing between the official organisations in tourism industry. This research will also focus on the issue of tourism marketing by using digital marketing methods. Thus, the question that I am trying to answer is: How could we use the digital marketing to enhance the efficiency of marketing tourism in Tasmania.

Justification For The Proposed Research

Tourism industry has grown dramatically during the past few decades. Over the period from 1945 to 1980 growth was concentrated in the developed world, though the developing countries have attracted increasing visitor numbers since the early 1980s, albeit still receiving a small proportion of overall international arrivals. The rapid increase in tourism arrivals has had major implications for planning with an expansion of tourism related business activity and the pursuit by governments of the employment and other economic benefits of tourism, increasingly at local and regional levels.

These alternate discourses emerged as the perspectives informing tourism studies and related planning positions shifted from advocacy, boosterism, and economic traditions to sustainable, decommodified, and ethical platforms; as well as various incorporations of other platforms and complementary planning approaches.

In this research I will focus on Tourism in Tasmania. In the Literature Review, we will talk about the concepts of digital marketing and tourism. Finally we will discuss ways of merging tourism and digital media so that tourists coming to Tasmania can benefit from it.

Preliminary Literature Review

The literature review ...