Tourism in Algeria - A country branding perspective



ACKNOWLEDGEMENT

I, (Name) wish to announce that all contents of this work / memory stand in my own work without any support, and this thesis / dissertation has been no research on the academic and professional in the past. It also represents my own views and not closely related to the university.

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Date: __________________________

DECLARATION

I, [name of the author], hereby declare the best of my knowledge, the entire contents of this thesis represent my real job, and that such a thesis was submitted prior to any academic research or other qualifications. In addition, he represents his own personal opinions and do not have anything to do with them at university.

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Abstract

The intention of the research is to focus on business options and to identify the promotional strategies that could be used to promote Algeria as a preferred holiday destination in the region. Algeria is a country in North Africa, the Mediterranean Sea. It is bordered by the north-eastern Tunisia, in the eastern Libya, in the southeast Niger, to the southwest Mali, and Mauritania in the west and the Western Sahara and Morocco. From the perspective of the tourism industry in Africa can be divided into two groups: the countries of North Africa and Sub-Saharan Africa. North African countries (Egypt, Morocco, Tunisia, the Canary Islands) - the place is generally inexpensive and mass tourism, they are widely known to tourists from Russia and Ukraine. The Algeria is the largest country of the African continent and the 10th largest country in the world in terms of total area. Located in North Africa, one of the main attractions is the Sahara, the second largest desert in the world. The growth of social wealth in the post-war years had a significant effect on the structure of consumer spending. In many Western African countries and the growth of the gross annual income per capita was accompanied by a decrease in the share of expenditure on food and luxury items. Considering the information reviewed we fail to reject H1 = Algeria is a preferred tourist destination, H3 = Algeria has the potential to be a preferred tourist destination, and H5 = Effective promotional strategies can promote Algeria as a tourist destination.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

TABLE OF CONTENTSV

CHAPTER 01: INTRODUCTION1

Algeria2

Africa as a tourist destination3

National Tourism5

Regional History5

Aims of the research7

Objectives of the research7

Research questions7

Hypothesis8

Ethical consideration8

CHAPTER 02: REVIEW OF LITERATURE9

Review of the current condition of tourism industry10

Political proximity12

Role of brand equity14

Brand Perception15

Attitudes and Beliefs16

Motivation16

Importance of the Review17

Motivation and Brands18

Consumer involvement19

Economic Outlook20

CHAPTER 03: METHODOLOGY23

Overview23

Research Design24

Descriptive Research24

Exploratory Research25

Research Approach26

The Qualitative Approach26

Pragmatic methods or combined approach27

Research Strategy27

Research Strategy: The Case Study Approach28

Time horizons28

Methods of data collection28

Data collection tool29

CHAPTER 04: RESULTS AND DISCUSSION30

Strategies for marketing Algeria33

Community tourism33

Sustainable Tourism34

Tourism and sustainable community development34

Factors promoting tourism36

Improving tourism promotional tactics38

Factors that can hinder tourism in Algeria39

Reasons for promoting tourism - additional revenue41

Inflation Spike42

Economic conditions43

CHAPTER 05: LIMITATIONS46

CHAPTER 06: CONCLUSIONS AND RECOMMENDATIONS47

Position of the country47

Promotional strategies that can be used to promote Algeria48

Marketing49

Maximising tourism gains for poor communities50

REFERENCES51

APPENDIX55

Economic Indicators55

Questionnaire56

CHAPTER 01: INTRODUCTION

The intention of the research is to focus on business options and to identify the promotional strategies ...