TOURISM DESTINATION MANAGEMENT

Tourism destination management



Tourism destination management

Introduction

Tourism has become a lucrative business throughout the world. With the increase in the tourism business around the globe, the attractions and destinations are becoming competitive posing a pressure on to the tourism managers and other stakeholders in the tourism business. The marketers also face immense issues with the destination marketing due to the increased competition in the tourism industry. There are several complexities involved in the tourism management. It incorporates a wide and typical network of interrelated organizations and stakeholders coming from both private and public sectors to work together (Baloglu & McCleary, 1999). The success and progression of the destination places is highly dependent upon the rigorous and coordinated approach towards the planning, management, development and marketing of the tourist's destinations and tourist's attractions. An efficiently made structure and framework of the destination management and analysis can help the destination managers and stakeholders in providing better services to the tourists with an area to negotiate the development of sustainable destination management, continuing the tourist's management and receiving the effective and desired outcomes from destination marketing. An effective and successful tourism destination management requires as structure that constantly receives a proactive input from the concerned government authorities, the organizations involved in tourism, the host community and the tourism industry rather than the reactive management by ad hoc or crises team (Laws, 1995).

This paper analyses and recommends a framework for the analysis of tourism destinations reviews the academic theory related to tourism management and identifies the best practices to deal with destination management issues. It analyses the impacts of tourism on various stakeholders within a destination and the challenges faced by destination managers. The paper critically evaluates the strategic and operational interventions adopted by destination managers to minimize the negative impacts and maximize benefits of tourism on the host destination. It also critically evaluates the role of marketing in destination development and the elements of a promotional campaign.

Problem Statement

A number of academic and tourism industry commentators argue that destinations are one of the most difficult products to manage. Several researchers have provided frameworks that could help in analyzing the issues pertinent to tourism destination challenges. However, due to the wide scope of the challenges and problems in the tourism destination management, there are still several areas that need to be addressed that could define the extent of the issues present in managing the tourists destinations.

Framework for the analysis of tourist's destinations

In order to analyze the value of a tourist's destination, several factors are considered as important for evaluating the experiences and services offered by the destinations to the tourists. Several tourism products and services combine together to offer an integrated experience of tourism destinations to the customers. In the past, the destinations were regarded as the places that are naturally present as the well- defined geographical regions such as an island, a country or a town with naturally beautiful scenes and places. However, the perceptual concept of the tourists has shaped up ...