TOURISM AND EVENT MANAGEMENT

Role of Event Management in Tourism

Role of Event Management in Tourism

Introduction

Event management can be explained as events that are organised by an established management team. These events require a lot of effort which helps them in managing the event in a very effective way. The success of every event depends a lot on the event management team as they are responsible for organising the vent and making it a success. Event management requires skills that not everybody has. This team needs to be creative and innovative because only creativity and innovation can make the event successful. Event management is a tough job and requires a lot of time of the people who are engaged in this job. They should make sure that they manage the event successfully.

Today, there are a lot of event management companies that assist companies in managing their official events and making them a success (Wall & Mathieson, 2006). Event management companies are available for the common man as well, but only the rich people can afford their services because they charge a lot. People who are rich take the services of these companies to make sure that their event is managed in an efficient way.

Event management makes the event a success and gives it a professional touch. This is the reason companies use the services of these companies so that they gain something out of the money they are investing. Event management, due to its success, is used in promoting tourism, as well. It plays a prominent role in promoting the tourism and making the country attractive for the tourists. The government of the country appoints event management companies to make sure that they earn from tourism. Event management companies are responsible for conducting events that will attract and amuse the tourists, in such a way that they choose the same country for their visit every time.

Developing Tourism Visitation in an Area

Tourism helps a country in earning foreign exchange, which is very, beneficial for the economy of the country. This is the reason the government of every country is interested in increasing tourism, in its country (Harris & Burkhardt, 1998). There are many ways of increasing tourism in a country such as lowering the air fare in one's country, beautifying the country and advertising it, making use of the weather and then conducting events according to the weather; however, one effective way of increasing tourism is an event management.

Event management companies can help the country in developing tourism. The event management company should have prior knowledge about the country and the current state of tourism in the country, through which it can improve tourism in the country. The event management companies should first learn about the country's current situation, and then a little bit of research as to how it can improve tourism in a country. It can do so by investigating ways in which it can increase tourism and the best ways how it can develop tourism.

If the company is operating in a ...