TOURISM

Travel and Tourism in Dubai



Introduction3

Task. I3

A. The Importance of Growing Tourism Industry in Dubai3

Tourism as an Industry3

Tourism Market in Dubai4

B. Factors affecting consumer motivation and demand for Dubai4

Social and Cultural impacts4

C. Market Segmentation5

Geographic segmentation5

D. Market Research and Information system6

E. The positive and negative Influence of Dubai6

Task II7

A. Elements of the marketing mix in Thomspon Travels UK7

Product7

Price8

Promotion8

Place9

B. Importance of target market process in Thompson9

C. Development in the Tourism Industry by Thompson Travels UK10

D. Integrated role of the promotional mix11

Effect on product11

Effect on price11

Effect on place12

Effect on Promotion12

E. Integrated promotional campaign for a travel destination of UK12

Conclusion13

Travel and Tourism in Dubai

Introduction

Dubai is a significant tourism destination for world class comfort to tourists. Tourism in Dubai has further impacted the hospitality industry in Dubai. It is reported that tourism is an integral part for economic growth of Dubai (Larsen,Pp.26, 2011). As this industry accounts for 1.2 per cent of total GDP and the combined impact is expected to total 11.6 per cent in 2005 (Kuhn,Pp.100, 2009) and the development made in Dubai is helping the government to attract more tourist to travel to Dubai . This study has aim to identify tourism as growing industry in Dubai while also discussing the increasing importance of the sector and its positive impact on the hospitality industry caused by increasing promotion of tourism.The travel company selected is Thompson Travels UK.

Task. I

A. The Importance of Growing Tourism Industry in Dubai

Tourism as an Industry

Tourism is comprised of individuals' activities to travel and stay outside their usual permanent places for one consecutives year (Peter,Pp.14, 2012). In the broader term the industry of tourism means all socio-economic activities that are directly or indirectly involves the provision of services to tourists. According to the World Tourism Organization's Standard Classification of Tourism Activities, different other sectors are also associated with the development of tourism industry including lodges, transportation means, food and beverage, culture and entertainment and finance (Larsen,2009).

Tourism Market in Dubai

The latest report of World Travel and Tourism Council has highlighted Dubai as the most world-class destination for tourism and also reveals that the industry of tourism in Dubai has grown to 14 per cent annually (Cooper,Pp.7, 2013). Over 100 tourism and leisure projects are underway and now the tourism sector accounts for almost a quarter of the Emirate's annual GDP. To examine this figure there is need to evaluate the tourism industry in Dubai. Dubai is the capital city of the UAE and one of the fastest developing cities (Larsen, 2009). The Uk travel company Thompson selects Dubai with number of remarkable and outstanding tourists' spots, Dubai has been the most popular destination for tourists.

B. Factors affecting consumer motivation and demand for Dubai

Social and Cultural impacts

It may be possible that tourism influences the social and cultural aspects of life in specific area depending on the strengths of cultural and religion. The relationship between the hospitality sector and the tourists can be considered as the main factor affecting a community as tourists may not be sensitive to domestic customers, traditions and ...