Toshiba: OME Works

Toshiba: OME Works

Introduction

Toshiba came into existence in 1939 by the merger of two Japanese companies: Tokyo Electric Company, and Shibaura Seisakusho. It was the first to launch a laptop computer in 1985; and by 1995, it was an electronics giant in Japan. At that time, its only competitors were Matsushita and Hitachi with Compaq coming up a few years later. Their major assembly line was OME works where most of their Laptops were assembled.

The market for laptop computer was very dynamic an expanding at a rapid rate. 2.85 million Laptops were sold in 1994 in the US alone, and ...