TOD'S STORE

The Opening of the First Tod's Store in Rio de Janeiro, Brazil

The Opening of the First Tod's Store in Rio de Janeiro, Brazil

The Overall Strategy

For any organisation, launching a new brand is one of the interesting tasks. For any new brand, it provides a stage for the revelation of what has to come. The opening of the first Tod's store in Rio de Janeiro, Brazil is needed to provide a new dimension for the existing brand of Tod. For effective launch of the Tod store in Rio de Janeiro, Brazil, diligence and planning are required. On the other hand, the payoff would be considered as prospects and customers gain a proper understanding of what the store would bring to the table and how that will separate this store from the existing ones in Brazil (Yeniyurt, 2007, pp.471). For the launch of the Tod's store in order to resonate the prospects of the Tod, the following strategy will be considered:

Consideration of client

Defining the first impression

Creating opportunities for demonstrating the differentiation points of the store

Building anticipation

Test drive

Check and double check

Consideration of Client

First of all in order to start a new store in Brazil, the marketing and management team will need to perform deep-thinking and soul-searching for developing the brand in Brazil, they will know who their ideal customers would be. They will already have a better idea of what their clients would dislike and what they would like. So the main task for them would be to figure out the proper way to tell their story. So, depending on their brand, they might not be telling them as much as they are involving them in it (Tosti, 2001, pp. 28).

Defining the First Impression

For the launch of new brand, this is a true formula. For the launch of first Tod's store in Brazil, the marketing and management team of the store have one opportunity to develop a first impression. As they are planning ways to bring this new store in a competitive market place, they will think about what their ideal customers would want from them. The marketing and management team will make sure that that each and every phase of their launch strategy will communicate their brand in a proper way.

Creating Opportunities for Demonstrating the Differentiation Points of the Store

As this is the first store of Tod in Rio de Janeiro, Brazil, so it needs to be different from the existing brands in Brazil. As this is their first launch in this market place, so they need to show their prospects, clients and customers that this brand is different from the existing ones. The marketing and management team will find a good way to deal with this. They will think about each and every sense. For differentiating themselves from others, they will make use of photographs and let the clients hear about them. In addition, they will also make use of video testimonials from their existing clients worldwide. For the proper launch, the marketing and ...