Theme Parks in India vs. Russia

Theme Parks in India vs. Russia

Theme Parks in India

Amusement Parks are one of the most sought after places today and known as people's recreation place. The oldest amusement park in the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. A Blackgang Chine amusement park, established in 1843 by Victorian entrepreneur Alexander Dabell, on the Isle of Wight, UK can be considered the oldest existing theme park in the world. That was a small gist about the evolution of amusement parks (Bapat, 2005).

Macro Market potential

Developing a basic understanding or potential of the Indian market

The Indian middle class is large and growing; wages are low; many workers are well educated and speak English; investors are optimistic and local stocks are up; despite political turmoil, the country presses on with economic reforms.But there is still cause for worries-

Infrastructural hassles

The rapid economic growth of the last few years has put heavy stress on India's infrastructural facilities. The projections of further expansion in key areas could snap the already strained lines of transportation unless massive programs of expansion and modernization are put in place. Problems include power demand shortfall, port traffic capacity mismatch, poor road conditions (only half of the country's roads are surfaced), low telephone penetration (1.4% of population).

Indian Bureaucracy

Although the Indian government is well aware of the need for reform and is pushing ahead in this area, business still has to deal with an inefficient and sometimes still slow-moving bureaucracy.

Economic Environment And Global Integration

The Indian market is widely diverse. The country has 17 official languages, 6 major religions, and ethnic diversity as wide as all of Europe. Thus, tastes and preferences differ greatly among sections of consumers (Bryman, 2008).

Therefore, it is advisable to develop a good understanding of the Indian market and overall economy before taking the plunge. Research firms in India can provide the information to determine how, when and where to enter the market. There are also companies which can guide the foreign firm through the entry process from beginning to end --performing the requisite research, assisting with configuration of the project, helping develop Indian partners and financing, finding the land or ready premises, and pushing through the paperwork required.

General conditions-Pro's Con's

Indian economy is a growing economy; the growth process and the reform process are regularly carried out. The governments work in the past decade has been focusing on the reform process and infrastructure development. Hence Indian market does look impressive with the current level and with respect to the future development. India does not satisfy the conditions of the great market with its full strength but looking at the future of India it will always be the favorite destination for the international business community. Therefore international business community has always been keen on explore the Indian market.

India's Free Trade Agreements

Free trade agreements are normally made between two countries. Many governments, throughout the world have either signed FTA, or are negotiating or contemplating new bilateral free trade and investment ...