THE WIGGLES

The Wiggles in Middle East

Executive Summary

The limitation of geography is shrinking at a rapid pace and the world is becoming a global village or single place. Globalization of market and businesses are increasing occupying the centre of globalization debate. The term globalization came under discussion after the World War II, but its trend has significantly increased since 1980s. In this assignment, we are going to identify the constraints (macro and micro economic factors) that a business faces when it starts to globalize its products and services. More specifically we are going to evaluate the performance of The Wiggles in the region of the Middle East.

Executive Summary2

Introduction of the Wiggles4

Discussion4

Product Range of Wiggles5

CDs and DVDs5

Concerts5

Other Items6

Middle-East6

Environmental forces of the Middle-East affecting the Wiggles7

Political Factors7

Economic Factors8

Social Factors8

Technological Factors39

Legal Factors9

Market Potentiality in the Middle-East10

Conclusion11

Stanley Fischer (1993), the Role of Macroeconomic Factors in Growth, Pp.2-1112

International Labour Organization (2004), A Fair Globalization: The Role of the ILO: Report of the Director-General on the World Commission on the Social Dimension of Globalization, Pp. 25-49.12

The Wiggles in Middle East

Introduction of the Wiggles

The Wiggles was established in 1991 by two highly competitive members of rock band named “The Cockroaches”. In the beginning, Wiggles started to provide entertainment in birthday parties and school functions, but they discovered it soon that children's and adults were highly interested in their performance. The Company is headquartered in Sydney, Australia. Original members of Wiggles include Murray Cook, Phillip Wilcher, Greg Page, Jeff Fatt and Anthony Field. While, some of these founding members have left the business and now it is operated under the supervision of Lachlan Gillespie, Emma Watkins, Anthony Field, and Simon Pryce (Wiggles).

Innovative and inventive approach to children's entertainment is the driving force behind the success of the Wiggles. Till 2000, the wiggles were focused at selling their commodity to English speaking countries, but in 2001, The Wiggles participated in Macy's Thanksgiving Day parade, this mega event gave them an exposure of 65 million people. This participation was very helpful in attracting the American market.

The Wiggles is currently operating in the different region of the world, and is running a profitable business throughout. Now, they are planning to expand their business in the markets of the Middle East. The established practices of the markets of the Middle East are entirely different from the traditional markets of the Australia and other Western countries.

Discussion

Product Range of Wiggles

CDs and DVDs

Almost on every eve (Charismas, Halloween, New Year etc) The Wiggles issues a new musical CD or DVD in order to provide an entertainment kind of piece to its customers. The songs and stories presented in the DVDs are very popular among kids and adults. The Wiggles is considered as the market leader in this industry. Given below is the picture of DVDs and CDs recently issued by the Wiggles.

Concerts

A number of concerts have been launched under the shelter of The Wiggles for the entertainment of the kids and other target customers. These concerts are focused at tapping the need of potential ...