The Use of Social Networking in E-Commerce

Introduction4

Background6

The Social Networks: Transforming the Power of Communication8

Internet-Necessary part of Social Interaction9

Impact of Social Media and Networking10

Improves the desire to be Sociable10

Adds Expression10

Culture & Trends11

Social Networking for Businesses12

Online Shopping12

Business Interactions: The Case of Selling & Marketing13

Social Media Optimization14

Issues16

Security and Privacy17

Baiting-mail (Phishing)18

Identity theft19

Cyber Crimes19

Solutions and Recommendations20

Value Creation: Recommendation for the Right Approach20

Technological Solution20

Conclusion21

References23

Abstract

Social media networking has influenced the structure of our society. It has transformed traditional ways of communication & interaction. The power of social media has helped E-commerce explore new dimension of managing & interacting with customers. Social media networking helps people make decisions, pertaining to purchases. It shapes people's opinions.

E-commerce & social networking are the two most popular digital trends. The combination enables business owners to integrate the strengths, in order to facilitate business. Internet has always been an insecure medium. There is always a probability of a malicious attack or privacy intrusion. Online consumers are becoming aware of the privacy concerns.

Social networking influences the buying attitude of people. The technology assists in brand recognition for E-businesses. For instance, Amazon has been recognized for books & electronic items. It facilitates collaboration between a seller & a buyer. However, an insecure buyer is likely to restrain from making online purchases. For this reason, it is essential to protect the integrity of customers.

In this paper, the discussion highlights the impact of Social media networking on the social trends. Also, it reflects how these social trends are assisting E-commerce in delivering to their customers. The write up explores the privacy & tracking issues, pertaining to E-commerce. The write up also explores how some of the companies are able to generate online business through social media networking. Towards the end, the discussion summarizes few technical & non-technical recommendations.

The Use of Social Networking in E-Commerce

Introduction

Technology developments have paved the way we communicate & interact with people. In other words, it has transformed the communication modes & procedures. In this way, the technology has a significant role in reshaping the society. Moreover, technology has a significant role in reshaping the business models. It serves the purpose of evolution & development. The impact of technological development is evident through the e-selling stores. Further, the use of technology in marketing is equally evident. Businesses have a strong association with the social trends. In order to be successful in a business, companies have to consider the social as well cultural trends. In this regard, social networking has developed to be the most prominent social trend. The virtual interactions have penetrated into the breadth of our society. For that matter, business norms are changing as per the changing social trends. In this era, technology has an influential impact on the consumer bases. It is evident through the popularity of social media. Social media has evolved as a powerful element.

Social Media is considered as a tool to assist social interaction between people in their busy life schedules. It allows one to find and connect with anyone on the ...