THE 'TWEEN' MARKET.

The 'Tween' Market

Ing The 'Tween' Market

Tween Market: Marketing Strategies

A tween is a progeny between the ages of 9 and 12. A tween is no longer a little progeny, but not rather a teenager. While a tween is not yet in the midst of adolescence, he or she will face a kind of obstacles in the next couple of years encompassing transitioning from elementary school to middle school, close to puberty, expanding responsibilities, expanding allowances of assignment, and exposure to unsafe behaviors by their gazes encompassing pharmaceuticals, sex, and more. (Joshi 2005)

Tweens have an tremendous expending power in the United States and are aimed at by marketers for their money. It was the tween market that made Hannah Montana, the Jonas Brothers, and Harry Potter house names. Many parenting professionals accept as factual today's tweens are increasing up too very fast, and are revealed to unhealthy doses of aggression, sex, pharmaceuticals, and other behaviors through TV, video sport, online sport, and books.

Dramatic personal, mental, and communal alterations take location throughout the tween years. Many tween young women know-how their first time span round the age of 12, and mind development at that age is furthermore spectacular for both tween young men and girls. Socially, tweens are under force to fit in and it is throughout these middle school years that tweens are most probable to face bullies and other communal challenges. (Kotler 2009)

The Tween (8-12) class is contracting in evolved nations and is set to decline as a percentage of the total population. This influences on manufacturers of playthings, choldrens apparel and children's nourishment, necessitating new trading schemes in answer to falling numbers. With families having less young children, Our report "Tweens: Changing Consumption Habits of 8-12 Year Olds to 2010" examines how goods of a higher value might ...