Apple continues to grow faster than industry in all categories. New manufactory plants and sales offices have continually introduced to regions in order to save time and cost. The exact relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. Apple has focused most of the resources to support large commercial and formal organizations segment to sustain its growth by delivering superior services over competitors. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities (Venkatesh, pp. 6-105).