The Role of Strategic Communication in Countering Economic Plunge Disaster

By

TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Outline of the Study1

Background1

Problem Statement3

Research Aim3

Research Objective4

Research Question4

Hypothesis4

Theoretical framework5

CHAPTER 2: LITERATURE REVIEW7

Communication and Economy7

Strategic Communication and its Variables8

Composition of the Strategic Communication and the Economic Disaster9

Economic Condition of the UAE10

Economic Condition of Malaysia11

Effects of Strategic Communication on the Companies' Performance Economically13

CHAPTER 3: METHODOLOGY15

Research Methodology15

Sampling Technique15

Mail Questionnaires17

Qualitative Interviews17

Data Analysis18

Ethical Considerations19

Time Scale19

Gantt chart20

REFERENCES21

CHAPTER 1: INTRODUCTION

Outline of the Study

This study is based on the role of strategic communication in countering economic plunge disaster. This study performs a comparative research between UAE and Malaysia to understand the role of strategic communication, and it will also benefit both countries with high impact on economic recession. The study comprises the following sections:

Chapter 1 is an introductory chapter presenting the main goals of this study, research problem, aims and objectives, research questions, hypothesis and theoretical framework.

Chapter 2 is a relevant literature review in the study area, highlighting the previous research carried out in this field.

Chapter 3 presents an overview of research methodology chosen for this study. Research design, the data collection method, samples, sampling method, research instrument, validity, reliability, and the ethical concerns are presented in this chapter.

Background

Capitalism has been described as the most powerful economic system in creating wealth (Wallerstein, 1979; Gilpin, 2000). As a result, capitalism, through US and Western Europe, appears to be driving the world-economy. Despite, this aspect, capitalism is a fragile economic system that is on the verge of plunging (Wallerstein, 1979; Gilpin, 2000). Several reasons have been advanced to support this prediction. For instance, Tanous and Cox (2011) have predicted that heavy debt in Europe and the US deficit are getting out of hand; a situation that will lead to 'financial calamity' (p. 1). Additionally, there has been considerable revolt against capitalism. This revolt is taking the form of closed economic blocs and trade protection (Gilpin, 2000).

The economies of the world have long been unstable. The result of the instability of world-economies has been that one economic system disintegrates or is conquered by another leading to transformation to form world empires (Wallerstein, 1979). The Great Depression has been viewed as an evidence of instability in economy (Temin, 1994). Financial crises such as depression are characterized by decline in production (Temin, 1994). A cyclical economic episode is described as a great depression in terms of the severity of the down turn and rapidity of the decline (Kehoe and Prescott, 2002; Ahearne, Kydland and Wynne, 2006).

The world is currently experiencing challenging situations in all its spheres. The changes are not affecting one particular part of the world, but the entire world. However, the changes appear to be different. For instance, the Arab world is experiencing political tribulations while the developed countries, such as the US and countries in Western Europe, are facing financial crisis. Financial crisis is understood by examining prices of assets, real economic growth, and public debt (Reinhart and Rogoff, 2008). For instance, several countries experienced what Reinhart and Rogoff (2008) calls the 'Big Five' ...