THE PROS AND CONS

The Pros and Cons

The Pros and Cons

A well-chosen celebrity can market a product in the right way to the right audience, the pros and cons of implementing this strategy include the effects of third celebrity endorsements, parents of adolescents in the past have had problems with certain celebrities supporting brands because the image they project, for example, Britney Spears appears on Rolling Stone magazine with her bra exposed received overwhelming negative comments from parents, as they considered it inappropriate for a 17-year-old be so exposed. As leading global brands in the world of sports, adidas has ...