THE MENTOR

Business Plan

Executive Summary1

The Business & its Management2

Mission2

Vision2

Objectives3

Activities3

The Management Team4

Organisational Values4

The Start-Up Expenses and Requirements5

The Product or Service6

Service Description6

Readiness for Market6

Benefits to the Customer7

Competition and Buying Patterns7

Marketing and Competitors8

Customer Needs8

Market Segmentation8

Market Size and Growth10

Trend Analysis10

Competitive Edge11

Competitive Business Strategy11

Pricing Policy11

Advertising & Promotional Plan12

PEST Analysis12

SWOT Analysis13

Marketing Strategy14

Target Market Segment Strategy15

Sales Strategy15

Operations16

Staffing Requirements16

Organisational Resources of the Institute16

Quality Control of Services & Business Processes17

Compliance & Potential Best Practices18

Forecasts & Financial Data18

Important Assumptions18

Sales Forecast19

Cash Flow Forecast21

Projected Profit and Loss Account24

Projected Balance Sheet26

Break-even Analysis28

References29

List of Tables

Table 1: Start-up Expenses6

Table 2: General Assumptions19

Table 3: Sales Forecast20

Table 4: Direct Cost of Sales20

Table 5: Cash Flow Forecast21

Table 6: Projected Profit & Loss Account24

Table 7: Projected Balance Sheet25

Table 8: Break Even Analysis27

List of Figures

Figure 1: Projected Cash Flow20

Figure 2: Profit Monthly23

Figure 3: Profit Yearly23

Figure 4: Break Even Analysis27

Business Plan

Executive Summary

Business Name: The Mentor

Business Address: 8th Manchester Street, London, W1AE, UK.

The Mentor Institute focuses on university-based study with its rapidly growing network. The students of UK, US and china are prepared with high quality standards for undergraduate and postgraduate degrees. We offer international students the opportunity to fulfil their educational goals and achieve academic success at a world-class university (Fuhrman, 2009, Pp. 32). With fast and effective and assured progression to university degree courses, the Mentor Institute provides international students with world-class educational and cultural, creating an outstanding student experience. In accordance to its strong vision and affirm set of principles, the Mentor Institute aims of what it wants to achieve for both university partners and its students (Pilz, 2012, pp.400-623).

Collaborative relationship-building by academic rigorous programmes, integration of international students into their respective academic communities, capacity for effective teamwork and performance focused and belief in the long-term transformational strategies, are the key factors that driven the success of the Mentor Institute (Rauner, 2008, pp.82-98). The following research business plan briefly explains the Mentor Institute's business operations, marketing plan, strategic objectives, organisational structure and management and financial forecast. Arising from the views and suggestions of diverse stakeholders, a broad range of viable initiatives has been identified in the plan, and these are presented fewer than three predominant themes as follows (Ganly, 2010).

Education Offering

Student Experience

Organisation Capacity

The Business & its Management

Mission

The Mentor Institute establishes aims to establish sustainability. Ultimately, sustainability is achieved when knowledge transfer becomes part of our mainstream teaching and research, through collaboration, consultancy and commercialisation of our intellectual capital (Rudd, 2011, 41-52). Our experienced knowledge transfer team will work towards this sustainability, delivering the improved cost-effectiveness (Kim, 2010).

Vision

The world is changing fast. Cultural and political barriers that once divided us are dissolving as the global community becomes even more closely connected. For young people who want to be a part of these changes and to shape the world of tomorrow, studying abroad opens up a world of opportunity. The Mentor Institute plans all of its university partnerships within this in mind (Bakos, 2007, pp.32). Our Institutes provide talented and ambitious international students with inroads to leading universities in the UK or US, offering them all the academic and cultural preparation they ...