THE MEDIA

The Media And It's Responsibilities

The Media And It's Responsibilities

Introduction

Describe the reality is the primary mission of the media. In performing this mission, the journalist should try to seek the maximum possible objectivity. It should explain the facts in a transparent manner as they have occurred as a mere administrator of a property of another as the right of men and women to know what happens, and happens to know how to know what happens.

Looking at the communication process from the receptor site, we can see different ways of understanding the same information. The person is related to the message from their cultural background, beliefs and ideologies (Berry, 2008). Therefore, from this cultural capital is defined as meaning the information you are receiving. In all human communication, the innuendo, misunderstandings, ambiguities, interference, we show the slippery nature of language and the need to define the meaning of a conversation, of a work or a television program from each own cultural background.

Although inevitably subjective rid of this fund, reporters should try to be as objective as possible when transmitting information. Every time it develops a greater interest in the development of an ethic of communication and information due to the high incidence with the media. Moreover, rapid progress in new technologies for the dissemination of information requires urgently an "ethics of communication" (Biagi, 2011).

Evolution Of Ethics In Communications Theory

Clearly the social, economic and cultural development is an indispensable factor when selecting the news and how to interpret and any kind of vision outside it is completely unrealistic. The same profession of journalism, pragmatic and materialistic, it welcomes the task of defining the ethics of the profession, which can be easily lost by abstract paths. This is to make clear at the outset that the search for ethical journalism is no easy task and that most of the authors differ in their approach the issue.

A number of authors and writings that have been developed since the mid-century that are accepted by most. Thus, we find Four Theories of the Press, Siebert, Peterson and Schramm, or inquiries about the status of ethics in the profession conducted by Swain and Goodman, deserving special mention the work of three organizations: the School of Journalism University of Louisiana, the Institute of Society, Ethics and the Life Sciences in New York and the Gannett Foundation (Cohen-Almagor, 2001). So, seeing really is a matter of great importance, journalism seems to need some professional responsibility.

The picture offered by informants is crucial to a good understanding of reality, they are millions of people who observe the world through newspapers, radio or television. The ethics of communication must establish a space where you can reflect and analyze the great moral conflicts:

the limits of freedom of expression

obsessive search for the hearing

the contribution of media to a civic ethic etc.

Know that it is necessary only that the present theoretical orientations, but also that they are reporting themselves to draw up and assume the moral criteria governing the profession(Dale, 2007), before using large pressures ...