The Marketing Strategy



The Marketing Strategies

The Web Page of Nintendo

Nintendo is a company based on e-commerce for the product sales, headquartered in Redmond, Washington. Nintendo revitalized the industry of video gaming, initially through the launch of games such as Mario, Zelda and many more. Since then, the company is releasing several types gaming, social, interactive and entertaining products (Nintendo, 2013).

The Products Available at Nintendo's Website

Nintendo offer's many video gaming machines, and social, interactive and entertaining technological products. These include,

The Nintendo's Entertainment system,

The Super Nintendo's Entertainment system,

The Game Boy,

The Nintendo 64,

The Game Boy Advance,

The Nintendo GameCube,

The Game Boy Pocket,

The Game Boy AdvanceSP,

The Nintendo DS,

The Nintendo DS Lite,

The Wii,

The Nintendo DSi,

The Nintendo DSiXL,

The Nintendo 3Ds.

(Nintendo, 2013).

Wii is the platform for home gaming, which is similar to the PlayStations PS3 originally released at an MSRP of 499.99 to 599.99 depending on the hard drive size, and Microsoft's Xbox with a MSRP of 299.99 to 479.99 also depending on the size of the hard drive.  I say similar and not direct completion because Wii has tried to establish itself as a separate entity apart from PS3 and Xbox due to its lack of a multi button interface with a controller that constantly requires 2 hands to operate.  The Wii is operated via the Wii Remote and applies the accelerometers built-in and infrared detection combination for sensing its position within 3D space while pointing at the Sensor's LEDs for the console; both the PS3 and the Xbox use a Sixaxis controller that can detect motion in three directional and three rotational axes.  Nintendo DS, which is a hand held dual screen portable gaming platform; the Nintendo DS was also backward compatible with the Nintendo Gameboy Advance with an MSRP of 149.99. The most recent release is the Nintendo 3DS with an original MSRP of 169.99 and the 3DSXL with an MSRP of 199.99. The 3DS series of handheld gaming consoles are offshoots of the DS console with 3D capability that does not require the use of any special glasses (Nintendo, 2013).

The Promotional Strategies Adopted by Nintendo

Targeting Market via Segmentation Dimensions

Nintendo has created several different products for different segments of market, using the strategies of segmenting dimensions.

Identifying Market

The Nintendo is using the strategy multi-segment marketing as it has selected different segments of market such as children, adults and female customers. After identification it has designed the marketing mix to meet the needs of the identified customers (Strauss, El-Ansary, & Frost, 2003)

The Product Needs

The different products offer to meet the several needs

Web browsing, Messaging and data sharing via internet

Streaming online content such as videos and Movie televisions via streams on internet

Nintendo has markets itself as a non-competitor against the 7th generation consoles such as the PS3 and Xbox. 

It provides the experience of video gaming that involves the person both physical and socially, unlike PS3 and Xbox because of this nature of the Nintendo remote devices, playing with the Wii involves activity ang ...