The Marketing Mix: Distribution Channels (Place)

Table of Contents

DISTRIBUTION, LOCATION AND TIMING1

Distribution1

Timings2

Location2

VARIATIONS OF IN DISTRIBUTION FOR TARGET MARKET3

The Marketing Mix: Distribution Channels (Place)

DISTRIBUTION, LOCATION AND TIMING

Distribution

More importantly, Fine Look realizes that it would be dealing with people who find themselves stressed for time at several occasions. Some hair salons and barber shops spent significant capital and resources at designing and constructing the most lavish and expensive waiting area for their customers so that they feel comfortable. However, the fact is that customers do not like waiting in the first place (Winer & Dhar, 2010). Therefore, businesses should use their resources to make certain that customers are not required to wait. Some salons have online reservation system which allows them to check whether or not a particular spot is available for a service with a particular hair stylist. Fine Look will invest in such a system so that no client has to wait for more than 10 minutes. Since Fine Look is positioning itself as an upscale hair salon for business executives, showing that Fine Look understands the worth of the time of it's clients would only further elevate and improve this positioning (Stevens, et al, 2012).

Fine Look would not use any agents for attracting customers, and the company will focus all of it's promotional energies at promoting the website of the company through which customers would be able to book a slot for availing the desired service. Hiring agents would not only put the organization at risk, but at the same time, it will also decrease the profit margins of the organization because of their commissions (Pride & Ferrell, 2011). Fine Look would be targeting a niche market, where it takes ages to build a brand name and brand equity. Negative word of mouth marketing can be detrimental to the future ...