The Learning and Growth Perspective of BSC of Futura Industries

The Learning and Growth Perspective of BSC of Futura Industries

Introduction

Learning and growth perspective in Balanced Score Card (BSC) 

BSC is a performance tool in strategic management that is used to keep the track of employees' activities and the consequences arise from these activities. It is the concise report that includes the combination of financial and non-financial measures each of which compared to a 'target' value of the business. Learning and growth perspective of Business Score Card provides the structural framework that give target achievements in the other three perspectives. The other three perspectives include financial operations, internal business procedures and customer services. Learning and growth perspective focuses on employee capabilities, employee satisfaction, employee retention and capabilities, motivation, empowerment and alignment with objectives.

Susan Johnson emphasis on the “learning and growth” dimension

Futura Industries is an international company and they have different way of planning the balanced scorecard for the organization.  President Susan Johnson has built the organization's success foundation on the learning and growth dimension of Balance Score Card. Susan has emphasized on this dimension over other perspectives of BSC because she considered the employees as valuable assets to be treated respectfully. This emphasis has leaded the company to generate outstanding profits. According to Gumbus and Johnson (2003) Futura Industries have achieved a “fifty percent increase in revenue without adding personnel from 1996 to 1999. Futura Industries focuses on the improvement of individual employees and the corporate itself and for this purpose of learning and growth Susan developed plans to achieve knowledge and information about the employees.  She also conducted surveys for Employee friendly Initiatives, Birthday Review, Leadership Review, Certification and Training Matrix and Personal Development Review.” Gumbus and Johnson (2003)

Analysis of learning and growth measurements used by Futura Industries

The key to success of Futura Industries lies ...