T.H.E. INTEGRATED PROJECT

T.H.E. INTEGRATED PROJECT

Integrated project

Introduction

Victorian Style tea room is a new tea room in the quaint village of Sophia Gardens, Connecticut. Victorian Style tea room is a Limited Liability Corporation, organised by its proprietors, Earl and Lady Grey. Earl Grey has five years of know-how organising a thriving boutique coffeehouse in a alike locale in Maryland. His love and information of teas will make the transition to owning and running a teahouse a natural step. Lady Grey has 3 years of teaching as an herbalist and worked for 4 years as a teatender in Boston. She is actually teaching to be a nutritionist; her information of the wellbeing advantages of tea will assist our trading and sales efforts. Victorian Style tea room will offer a full variety of teas (hot and iced), as well as pastries, premium sweets, tea accessories, and loose teas for taking dwelling or giving as gifts. Lady Grey is a expert teatender, and Earl has been discovering correct brewing methods from her for the last four months. We will train all of our teatenders in the correct storage, brewing, and assisting of each kind of tea.

The American tea market is increasing rapidly. Tea sales have expanded 165% over the last fifteen years, with the number of tea rooms proposing be seated service increasing about 15% to about 1,500 shops. American concern in tea certainly is obliged some of its boost to the expansion of gourmet coffee stores round the homeland in this identical period. Most of employed America has acknowledged the concept of costly warm beverages as inexpensive luxuries, thanks to the trading efforts of Starbucks, Seattle's Best, and so on. At the identical time, latest tendency is habitually on the proceed - now that adorned coffee beverages are so broadly acknowledged, savvy buyers are looking for new, more exclusive delicacies to enjoy. Starbucks approximates that 7% of its $12 billion yearly sales actually arrive from tea.

In Sophia Gardens, our promise clientele is split up between localized inhabitants and visitors (roughly 100,000 per year, in all seasons). We anticipate to effortlessly develop sales to living pledged tea drinkers, who will directly identify the value of our goods and services. Marketing to the much bigger localized assemblies who are not yet well renowned with premium teas will focus our air (cozy, intimate, luxurious), our prestige-value (high charges, the sophistication of having a very well liked "exotic" tea type), and our broad array of promise presents (gift baskets, sweets, loose teas and tea accessories). Sales to visitors count on a highly-visible position, association with the quaint charm of our village, and promotional efforts in collaboration with other localized businesses.

We have no direct competitors in our area. Dunkin' Donuts and a localized cafe will not contend with our upscale set about, and the closest Starbucks is 5 miles away. Sophia Gardens's increasing affluence and gentrification work in our favor, as our upper-middle class clientele base seeks out new rank markers and mini-luxury knowledge in a befitting, close by ...