The Impact of Celebrity Endorsements on a Brand



Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Declaration

I [type your full first names and surname here], declare that the contents of this thesis represent my own unaided work, and that the thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Abstract

The current research study aims to investigate the concept of the celebrity endorsement as the contributing factors for the branding and advertising of the product. The idea of such endorsement is seen as the foundation of the increasing compatibility of the product with the current market and the industry.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Statement of the Problem1

Research Aim1

Research Question1

Electronic data base searches2

Layout of the Report2

Chapter 22

Chapter 32

Chapter 43

Chapter 53

Learning Process3

CHAPTER 2: LITERATURE REVIEW5

Background5

Introduction5

Celebrity Endorsements6

Impact of celebrity endorsements on brands7

L'Oreal11

CHAPTER 3: RESEARCH DESIGN AND METHODOLOGY13

Research Strategy13

Data Analysis15

CHAPTER 4: DISCUSSION AND ANALYSIS16

Discussion16

Analysis17

CHAPTER 5: CONCLUSION18

Conclusion18

Implications19

REFERENCES21

CHAPTER 1: INTRODUCTION

The subject at hand pertains to the discussion of the concept of the impact of celebrity endorsements on a brand. This investigative study undertakes the discussion in a much detailed manner and through a comprehensive research. The concept of endorsing the brand is explained in a much detailed manner, and then, its usage is discussed in a comprehensive manner in the entire research report.

Statement of the Problem

The main topic of focus in this research study is the investigation of the impact which is put on the brand through the celebrity endorsement for the advertisement of the product. Through this subject, the underlying factors of the success and failure of the product market are researched and analyzed for the publicity and success of the brand.

Research Aim

The aim of this research study is to analyze the nature of the impact which is generally put by the celebrity endorsement on the brand. For this purpose, the investigation at hand aims to undertake the research on the celebrity endorsement of the products of L'Oreal.

Research Question

What does the concept of celebrity endorsement pertain to?

What is the impact and effect of the celebrity endorsement on the brands in general and on L'Oreal brands in particular?

Electronic data base searches

This dissertation will utilize various electronic databases, journals, online libraries and reviews. These published resources will prominently include Proquest, Ebsco, Sage Journals, Datamonitor and various websites which provide reliable researched material.

Layout of the Report

The investigation study discusses the impact of celebrity endorsement on the brands of L'Oreal. For this purpose, the dissertation undertakes to study those factors which are the main elements of the celebrity endorsement and explains the idea of the brand endorsement through celebrities.

Chapter 2

This chapter of dissertation discusses the celebrity endorsements of the brands. It looks into the success and failure of a particular brand in the context of its promotion and advertisements through the celebrity endorsement.

Chapter 3

This chapter discusses the methodology which is undertaken to conduct ...