The impact of American culture on Asian fashion

Abstract

American culture has had a strong influence on Asian fashion trends over a period of time. It is quite evident that the trends in Asia, particularly East Asia, have been heavily influenced by American culture, and it has been seen in many cases that there is a growing inclination, amongst the younger population to follow American fashion trends, in addition to being influenced by the impact of the cultural invasion of the global superpower in all fields, whether it be television, movies, or the latest trends in fashion. Moreover, it is important to note that the rich and diverse nature of Asian culture and tradition is being knowingly or unknowingly being overrun by this “wave” of cultural invasion from the western society. When one analyzes the positive effects of globalization, it is pertinent to also analyze the adverse effects it has had, particularly on Asian culture and tradition, which has been known for its richness and diversity for centuries. Additionally, it is a worrying sign for Asian cultures that this “wave of Americanism” has engulfed particularly the youth of this great continent, known for its hospitality, diversity and cultural richness. Therefore, this research is aimed at studying this growing trend by shedding light on existing literature, with special emphasis on Japan and China, countries which have felt the effect of American cultural invasion more than other Asian nations, in addition to throwing light on related topics such as globalization and cultural imperialism which will help in understanding the research in a holistic manner.

Table of Contents

ABSTRACT2

INTRODUCTION5

A free economy and transnational capital interaction6

Cultural industries to follow a principle of "cultural economics”7

Research Aim12

Learning Process12

REVIEW OF LITERATURE14

Economic Globalization14

Impact of American Culture on Japan16

"Cool Japan" and the emergence of Non-Western actors17

Japanese culture, media and East Asia20

Globalization: the case of East Asia23

Decentralization and recentralization25

The National Brand29

Trans-nationalism30

METHODOLOGY34

Research Design34

Secondary Data34

Definition of Qualitative Research35

Qualitative Research35

Assumptions for Qualitative Research36

Research Philosophy36

Literature Search37

Ethical Considerations37

CRITICAL ANALYSIS AND DISCUSSION39

Electronic Age and the Global Media45

Value of integration and cultural capital output48

CONCLUSION56

REFERENCES58

The impact of American culture on Asian fashion

Introduction

This research is aimed at analyzing the impact of American culture on Asian fashion trends, with special focus on Japan and China, and will also shed light on topics which are related to the research topic, such as globalization and cultural imperialism, in order to better comprehend the research topic.

After the end of the Cold War era, the United States position as a country of cultural industries arose, people exclaim - Has the world culture been "Americanized”? Whether it is a cultural "globalization", or a kind of "cultural imperialism"? Cultural "globalization", whether it is a kind of "American-made" globalization? "Cultural imperialism" of American culture whether we can represent a culture of "universalism" (Held et al, 1999)? The status from "he" of cultural homogenization worries, is just proof of the cultural domination of the United States, which accounted for given the highlands of the world's cultural output, the cultural industry has achieved world hegemony. This is not only because of ...