The Holiday Inn

The Holiday Inn Hotel

Introduction

Among the mid-priced brand of hotels, Holiday Inn is a modern hotel. It was an economy motel chain formerly. The Holiday Inn is one of the brands of the British InterContinental Hotels Group. It is the largest hotel chains of the world. It globally has 3,414 hotels, 434,357 bedrooms. Each year, it has 100 million guest nights globally (Andrews, 2009, pp.65). The Holiday Inn London is one of the stylish and luxurious hotels. Its main aim is to provide its guests with a first class hotel experience at an affordable price within the range of the customer's expenses. The idea of Holiday Inn derived by the Kemmons Wilson, who thought of establishing a lovely hotel after having the experience from the roadside motels of that time. The name 'Holiday Inn' given by the architect of the hotel, name Eddie Bluestein. The first Holiday Inn formed in August 1952 as the Holiday Inn Hotel Courts. InterContinental Hotels Group now owned the hotel 'Holiday Inn'.

Discussion

The Brands of the InterContinental Hotel Group

The InterContinental Hotels Group has various numbers of brands. Amongst which comes the Holiday Inn, its tier of service is highly recognizable. The brands of the InterContinental Hotel Group are one of the well-known and famous brands. They have a portfolio that provides luxurious upscale hotels in the major cities of the world. Resorts for reliable family-oriented hotels catering good value and service provided by the InterContinental Hotel Group (Bardi, 2011, pp.56). There are two different types of services provided by the hotel: low-rise, full-service hotels and high-rises, full-service plaza hotels. The second is the Holiday Inn and Suites; it provides all the services and comforts of a regular Holiday Inn, but has mixed rooms with suites. The third is the Holiday Inn Resort, which located in high-leisure-tourism markets as it is a resort. The fourth is the Holiday Inn Select; it caters to the business travellers. The fourth is the Holiday Inn Sunspree Resorts; it provides full service facilities and deluxe service. The fifth is the Holiday Inn Garden Court; it located in South Africa and Europe reflecting the national culture. The sixth is the Holiday Inn Express; it is a smaller version of the Holiday Inn Hotels with fewer facilities and services (ENZ, 2010, pp.98). The Holiday Inn entertains its customers by providing advanced facilities, friendly services. It has 1300 hotels worldwide.

The InterContinental Hotel group and the history of Holiday Inn

The InterContinental Hotel Group is one of the largest hotel groups in the world. It has 4,400 hotels in more than 100 countries and 645,000 rooms. It is the customer trusted seven hotels brand. It continues to improve its reputation by growing its brands and expansion to meet the customer's requirements (GO & PINE, 1995, pp.45). The InterContinental Hotels Group is a global organization, having nine brands, including Holiday Inn Hotels and Resorts, Holiday Inn Express, InterContinental Hotels and Resorts, Crowne Plaza Hotels and Resorts, Holiday Indigo etc. in 1988, William Bass bought Holiday Inns International and ...