THE GAP

The Gap

The Gap

Gap multinational apparel and retail conglomerate. In an effort to expand and diversify its appeal, the company recently opened the Old Navy and Banana Republic. All the stores of the company have clients from their own, but they all compete with each other to some extent. This case provides an opportunity to compare the target market of goods and Strategy GAP, Old Navy and Banana Republic In addition; it offers a look at the use of private brands as a strategy to achieve competitive advantage (McColl-Kennedy and Kiel, 2003).

The new problem is how GAP began to compete with ...