Outline Of The Paper

1. From Needing Stuff To Demanding Experiences

3. From Plutocracy to Democracy

2. From Conformity to Customization

4. From New to New and Now

5. From Self to Community

6. E-communication

SLEEPING DOCTOR

1. From Needing Stuff To Demanding Experiences

Keeping your focus on your customers, needs and wants from your products is the essential strategy to become successful. The deficiency of a satisfaction is the force that drives the people to purchase. A genuine "need" determines the desire to use a product.

To determine the needs and wants of the customer, sleep doctor must analyze what are the needs and wants of its potential customers are, & then they will have determine how can they use those needs to generate profit for themselves.

To identify the needs and wants of the customers, sleep doctor should first analyze the big picture & collect important information e.g. geographic location, population,, and languages in that particular area. Sleep doctor can attain much of this information through simple observation & their knowledge about the local people.

However, conducting a market trend analysis is a major step in capturing the market share. Some businesses analyze the customer wants by using a combination of aggressive analysis & asking people about their perceptions about their product.

This analysis can guide sleep doctor in analyzing and judging about the needs and wants that are not fulfilled by their customers in the target market. It is significant to establish a well-supported service that can satisfy the customers. The want or need can be translated as a missing value in their product. E.g. Many competitors will be offer support services throughout, where others may be offering limited hours of support to the customers.

2. From Conformity to Customization

Commonly conformity is defined as the process of molding a person set of beliefs, values, and actions to match the things common in the society, or the community in which he lives. In the marketing terms, this may be defined as the process of matching your product with the requirements of the customer.

Sleep doctor will have to make sure that its products are conforming to the requirements of the customer. This is mandatory for Sleep doctor because otherwise they will not be able to even penetrate in the market, product conformity is necessary for Sleep Doctor. There mattress should be conforming to the requirements of their customers.

Customization is the process of tailoring a product to the requirements of an individual customer, the company usually tailors the product to the taste and preference of the customer. The major differences between mass customization and customization are that customization involves molding your products according to individual customer requirements, and mass customization involves customizing your product for a large number of customers. Sleep doctor mattress can use the concept of customization to a great affect, and can reap the following advantages from the customization of their mattress. (Kotler, Pp.214)

It will help the sleep doctor save a lot of time. Product customization will help sleep ...