The Country Notebook

The Country Notebook -

I. Introduction

The growing demand for meat and dairy appreciated as never Swiss cows. Nationwide, the average price rose to $ 4000, three times more than in 2001, when cattle were devalued because of illness “mad cow”. The European Union is in crisis and Switzerland ventures to explore new fields. In 2011 it exported to major countries emerging double what mattered. A window is open to small and medium enterprises willing to accept that duality 'risk-opportunity' is part of these markets. Following provides the information regarding the future plans of the Swiss authorities about exporting Milk and exploring new markets. This is an opportunity to enter Swiss Markets because Swiss milk producers are no more concentrating in the Local markets as they are more focused towards the international arena where they are finding more opportunities.

Growing Emerging Countries

For any of them, Switzerland is a highly attractive market due to its per capita GDP of $ 67,457 in 2010, according to World Bank data, income surpassed only by Luxembourg and Norway. However, this high purchasing power privilege is a scarce population of eight million inhabitants, while the ten emerging economies that more trade with Switzerland currently offer in return a universe of 2.9 billion potential consumers. Thus Camelicious has excellent opportunity of penetrating into the Swiss markets as Swiss milk producers will be busy developing strategies outside.

Opportunities for Swiss Companies

Despite the strong appreciation of the franc in 2011, Swiss exports destined for China, Singapore, Russia, India, United Arab Emirates, Brazil, Turkey, Poland, Saudi Arabia and the Czech Republic totaled 29.7 billion Swiss francs, more than double the total of imports from these countries.

The European Union (EU), Switzerland's main trading partner, is in its fifth consecutive year of economic crisis, a situation that has been reflected in their bilateral trade. If in 2008 61% of Swiss exports heading to the EU, the number dropped to 57% in 2011. It's a setback that will get worse in the coming years.

“A low growth in Europe generates fewer business opportunities with the EU. This explains the importance of the Swiss companies continue diversifying their markets.” EU recognizes that for the year 2015, 90% of world growth will be generated outside Europe “reveals Philippe Gugler, director of the Center for Competitiveness of the University of Freiburg.

Emerging countries

Given the European context, the Swiss Agency for Promotion of Foreign Trade (OSEC, the acronym in German), dedicated to boost Swiss exports in the world, set your priorities for the period 2012-2015: “The OSEC intends to focus primarily in exploring new markets outside the euro-dollar or in countries with which Switzerland has signed free trade agreements. The so-called BRIC countries - comprising Brazil, Russia, India and China - with its approximately 2.8 billion inhabitants, occupies the place of protagonist in this new scenario. According to the Swiss ministry of Finance, final exports to the BRIC countries totaled 16.7 billion francs in 2011, 43% higher than just two years ...