The Case for Change at Modern Appliances

The Case for Change at Modern Appliances

Introduction

The management or operational policies of a company determine its success in a market. A business has its competitors in the market. The good thing about having competitors is that an organization learns about its own strengths and weaknesses. It is important to identify the problems before attempting to resolve it.

In today's world, a big portion of a company's growth depends upon the customer service. The company may be manufacturing the best quality appliances. If its customer service is not relating to the expected level of customers, then the company may have trouble with its popularity among buyers. The word of mouth works faster than the TV commercials for prevalence of a business.

This piece of writing elaborates the process of change in a manufacturing company named Modern Appliances.

Discussion

Old Business model of Modern Appliances

Modern Appliances is a manufacturing company. It manufactures modern appliances like refrigerators, dish washers, and washing machines etc. The company had been working on the principles of unionization. The company had strict control system; a slight expenditure requires a minimum of three approvals. Modern realizes that it needs to pay close attention to change the organization culture.

Pressure of Globalization on Old Business Model

North American companies had begun to outsource manufacturing to China and Vietnam. They had made their way into Modern's traditional market. European companies were attracting buyers of North American markets with their innovative and unique designs. The leadership of the company believed that the company would defend its position in the market by maintaining value proposition for its customers.

Engaging workforce to resolve the issues

The growth of employees contributes towards the growth of a company. An engaged workforce identifies issues and suggest ways for improvement. Bradshaw realized that his employees had not been engaged ...